James Lawrence aka "The Iron Cowboy" has broken two Guinness World Records for endurance racing. From March 1, 2021, till June 8, 2021, James Lawrence raced a full-distance triathlon every single day. That's
140.6 miles a day for 100 consecutive days, totaling 14,060 miles. James is a professional speaker, averaging over 60 events a year. Having shared his story on stages in over 50 countries worldwide, James has captivated audiences around the globe.
