Steve Pratt is the co-founder of the Department of Differentiation, a secretive consulting firm providing Competitive Differentiation Strategy(TM) (CDS(TM)) to brands, executives, and entrepreneurs. In addition to his clandestine endeavours, Steve co-founded the world's first and leading branded podcast agency, Pacific Content. Honoured as one of Entrepreneur's 100 Brilliant Companies, Pacific Content collaborates with top global brands to deliver business outcomes through original content, including Ford Motor Company, BMW, NYT, Dell Technologies, Facebook, Rocket Mortgage, Slack, Shopify, Zendesk, Morgan Stanley, Charles Schwab, Prudential, Adobe, and Atlassian. Pacific Content was started from scratch with no investment in 2014 and was sold to Rogers Communications in 2019. Prior to embarking on his entrepreneurship journey, Steve was the Director of Digital Audio at the Canadian Broadcasting Corporation (CBC), where he ran an innovation lab, launched one of the world's first legal music podcasts in 2005, and grew a highly engaged online community at CBC Radio 3. Steve originally learned how to earn attention by producing television, working in genres ranging from music to children's programming and entertainment journalism to local news. Steve lives in Vancouver with his wife, Debbie, and three kids, Cedar, Dawson, and Charlotte.
