Ted Wright is the CEO of Fizz, the pioneering word of mouth marketing firm. He has contributed to several consumer revolutions in the U.S.--including the resurgence of Pabst Blue Ribbon among urban hipsters and the adoption of Chocolate Milk among athletes--and he's helped take his clients, such as Bissell, Intuit, AT&T, and Intel, among many others, to the next level and beyond.
