How to Boost Your Bottom Line... And Save the Planet, Too
Mark R. Tercek
April 10, 2013
"The old, knee-jerk opposition between business and the environment is yesterday's way of thinking. Increasingly, top business leaders view nature as a foundational asset base and essential ally to their companies' productivity. If you want your company to thrive, you will need to be bold, think big, and be aggressive about pursuing business opportunities that work with the environment, not against it."