From Macro to Uh-Oh: From Company Concept to Employee Culture... and Back Again

"Want your employees to buy a new management goal? You have to know how to sell it to them. This doesn't mean selling to your employees; it means selling to your employee culture, which is a whole different proposition. 'Culture' is the most overused yet least understood concept in business. The difference between understanding your employees and understanding your employee culture is the difference between whether your performance goals succeed or fail. When they form a relationship with a company, employees become a culture. A culture is a separate organism living within your company. It has its own purpose and the power to make or break any management plan – and any manager right along with it. Neither business logic nor management authority nor any compelling competitive urgency will convince an employee culture to adopt a corporate cause as if it were its own. In the killing field between company concept and employee commitment lay many a failed strategic plan."