Profit with Purpose: The New Guiding Conscience of Global Capitalism

"In today's We-Conomy, profit is not enough. For a brand to be truly successful over the long-term, as benchmarked against the world's leading companies, it must innovate and create for the we and not the me, and also aim to profit in ways that provide collective purpose beyond a self-interested, fattened bottom-line. An age of brands as republics aimed at both serving and protecting the world at large is upon us."