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Author Interviews
One of the best things about working at Porchlight is the opportunity to form relationships with the authors who write the books we sell and ask them about their work. Doing that in an interview extends the relationship, connecting authors with new readers, and readers with new authors.
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Blog / Interviews
Thinker in Residence: Jay Baer
By Sally Haldorson
Jay Baer is a hype-free digital marketing strategist, speaker, and author. He founded Convince & Convert in 2008 where he oversees big picture ideas for corporate clients, helps agency customers understand and profit from social and digital services, and spreads the gospel of social and content acceleration with dozens of speaking engagements annually.
Categories: interviews
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Blog / Interviews
Thinker in Residence: Jackie Huba on Business & Books
By Sally Haldorson
In our final Thinker in Residence installment on Jackie Huba, author of Monster Loyalty, we asked Huba to share with us the business question that most inspires her and what books have most influenced her. Read on and enjoy Huba's take on business and books.
Categories: interviews
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Blog / Interviews
Thinker in Residence: Q&A with Jackie Huba
By Porchlight
If companies are just trying to “become more talked about” for its own sake, it’s not going to take off. They need to make sure there’s substance to what they’re communicating and that it really is a conversation. ~Jackie Huba
Categories: interviews
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Blog / Interviews
Thinker in Residence: Jackie Huba, author of Monster Loyalty
By Sally Haldorson
Jackie Huba is the co-author of two books on customer loyalty. Citizen Marketers: When People are the Message documents the emerging world of social media and how brands should begin to embrace a participatory culture.
Categories: interviews