Blog
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Blog / ChangeThis
Defy Ordinary, Exploit Imperfection, and Captivate your Customers
By Stan Phelps
"It's very common for brands to homogenize. As we look at what successful companies are doing, it's natural to emulate them. This has even been institutionalized in the process of benchmarking. We try to find out what others are doing right, and then do the same thing. It sounds reasonable, but there's a problem. The problem is that when everyone in an industry starts copying the leaders, then, over time, the entire industry starts to look the same, feel the same, and sound the same. There are no differences. Nothing distinguishes one brand from another."
Categories: changethis
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Blog / ChangeThis
Erasing Institutional Bias: Structural Change, Starting with You
By Tiffany Jana, Ashley Diaz Mejias
"Working against institutional bias involves more than just increasing simple numbers. It includes the hard and often vulnerable work of making room at the table, on the board, and in the c-suite for those who have not historically been represented. It requires undoing our cultural assumptions about what bias is and how it works, and then giving ourselves over to the introspective and collective work of erasing institutional bias. It's about doing this all in our everyday workspaces."
Categories: changethis
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Blog / ChangeThis
The Key to Resilience? A Positive Outlook
By Laurie J. Cameron
"Researchers find that people who are resilient tend to be more positive and optimistic compared to those who are less-resilient. They are better able to regulate their emotions. And they are able to maintain their optimism through the most challenging situations. Resilience, a positive outlook, and optimism are connected. So, is having a positive outlook something you are born with, or can it be developed. Good news. A positive outlook can be cultivated with mindfulness. You can learn to choose your mindset and to shift how you relate to your experience, so that you have less stress and more joy. Mindfulness is a capacity that allows you to deliberately direct your attention towards the positive instead of being tossed around by random thoughts and turbulent emotions. What we see in stories of positive outlook and resilience is that the protagonists learn to 'choose their story'—they develop the skill of directing their attention to the positive and making meaning of what happens by filtering through a positive lens.
Categories: changethis
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Blog / ChangeThis
Why We Must Evolve, or Die
By Porchlight
"Change means doing things that are new, and forgoing things that are familiar. It means discomfort and uncertainty, and the real likelihood of being wrong. All in all, it's scary. It really comes down to a decision. You either ride things out, fight for the status quo and hope the changes you're sensing are going to slow (they won't), or you think about where the world is headed and change to get yourself there. The journey is difficult, but the direction is clear. Evolve or die."
Categories: changethis
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Blog / News & Opinion
The 2018 Financial Times and McKinseyBusiness Book of the Year
By Porchlight
Bad Blood has been named the Financial Times and McKinsey Business Book of the Year.
Categories: news-opinion, narrative-biography, publishing-industry, the-company
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Blog / Editor's Choice
This Is Marketing: You Can't Be Seen Until You Learn to See
Book Review by Porchlight
The best business books humanize business rather than commodify humanity. Seth Godin’s books have always attempted to do that, and his latest does a great job of it.
Categories: editors-choice
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Blog / News & Opinion
The 2018 800-CEO-READ Business Book Awards Longlist
By Porchlight
Our 2018 business book awards longlist rewards 40 books from diverse authors and publishers highlighting the humanity in the genre.
Categories: news-opinion, narrative-biography, publishing-industry, the-company
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Blog / Excerpts
Make Some Noise: The Unconventional Road to Dominance
By Porchlight
In this excerpt, Ken Schmidt explains how "misinformation creates all sorts of obvious problems and that it’s just plain wrong to stereotype and judge people by their appearance," and how he overcame the outlaw biker stereotype that plagued Harley-Davidson and changed their reputation.
Categories: excerpts, narrative-biography
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Blog / Book Giveaways
Awards Season Grab Bag
By Porchlight
The ten winners of this week's giveaway will receive two books hand-pick by our editorial director to fit their specific challenges and interests.
Categories: giveaways
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Blog / New Releases
Business Books to Watch in November 2018
By Porchlight
20 books taking on business from many different perspectives that we'll be slowing down to consider in November.
Categories: new-releases, narrative-biography, publishing-industry
