Blog
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Blog / ChangeThis
The Art of Significance: Achieving The Level Beyond Success
By Dan Clark
"We achieve success by doing what is necessary to get what we want, but often end up in a completely different physical and emotional place than we thought we would be. It's like the pilot who took off at the equator to circumnavigate the globe. Because his course was off by just one degree, by the time he returned to the same longitude, he was lost. An error of only one degree had taken him 500 miles off course, where he ran out of gas and crashed. No one wants his life to end in a place he didn't intend—a destination of meaningless selfishness, or in a crash caused by regrets. But all too often we don't realize that an error of a few degrees has set us on a course for disaster, and as Oliver Wendell Holmes said, 'We die with our music still in us. ' As I've traveled the world and interviewed the most famous and influential people on the planet, I've discovered that many of their lives have not been as wonderful as perceived. While giving themselves over to fortune and fame, they surrendered their capacity to live as well-adjusted, fulfilled human beings.
Categories: changethis
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Blog / ChangeThis
The Do It! Marketing Manifesto
By Porchlight
"What is marketing? Put bluntly, marketing is the set of strategies, tactics and tools that make selling unnecessary. OK, that's a bit extreme. Let's try again... Marketing is the set of strategies, tactics and tools that help you sell more products and services—more easily AND more often. There, that's better. Bad news: Marketing for the sake of marketing is broken. Kaput. Finished. Smart marketing is all about helping you generate MORE leads, BETTER prospects, and BIGGER sales. Period. Good news: That also happens to be the purpose of this cheeky, powerful little manifesto you're reading right now."
Categories: changethis
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Blog / ChangeThis
Growing Up Jersey
By Porchlight
"The Azelby brothers grew up in Northern New Jersey, just outside New York City, with their eldest sister Terri and a middle brother Tom. Their dad was a New York City police officer and their mother was a substitute teacher at the local catholic grade school. The brothers thoroughly enjoyed their childhood and the many stories they lived or heard from that era shaped their view of the world and inform their business decision making today. The manifesto they would like to share is a very simple one. If you want to impart a lesson and have it stick in the minds of your audience, it is best to do it within a story. . . stories go deep under your skin and penetrate both the conscious and subconscious mind. You will almost always remember a good story and it's quite likely you'll remember the message within it. We want to share a few memorable stories from our "Growing Up Jersey" collection that we draw upon today to help us lead large complex businesses. If you remember these stories a few days from now or they pop into your mind a few weeks from now then our manifesto may have some validity.
Categories: changethis
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Blog / News & Opinion
Hope for the Future
By Porchlight
A couple of weeks ago, I gave the graduation speech at IDEAS Academy, a high school focused on innovation through design, engineering, arts and sciences. As I spoke to the students, I could see the anticipation, excitement, and possible uncertainty for the future in their faces. After the talk, some of them shared their plans with the auditorium, be it going to college, the military (more than one had this plan), and what those paths would hopefully lead them to.
Categories: news-opinion
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Blog / Interviews
Thinker in Residence: Jay Baer on Business & Books
By Sally Haldorson
For our final Thinker in Residence installment on Jay Baer, author of Youtility, we asked him to share with us the business question that most inspires him and what books have most influenced him. Read on and enjoy Baer's take on business and books.
Categories: interviews
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Blog / Interviews
Thinker in Residence: A Q&A with Jay Baer
By Sally Haldorson
If you go out of your way to be useful, to give, to help and to assist, you position yourself as a trusted resource in the lives of many who know you. ~Jay Baer
Categories: interviews
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Blog / Interviews
Thinker in Residence: Jay Baer
By Sally Haldorson
Jay Baer is a hype-free digital marketing strategist, speaker, and author. He founded Convince & Convert in 2008 where he oversees big picture ideas for corporate clients, helps agency customers understand and profit from social and digital services, and spreads the gospel of social and content acceleration with dozens of speaking engagements annually.
Categories: interviews
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Blog / News & Opinion
July's KnowledgeBOX Book Club
By Sally Haldorson
This quarter's KnowledgeBOX shipment contains a signed and customized copy of Worthless, Impossible, and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value. Plus, you'll get an early Advanced Reading Copy of a great new Harvard Business Review Press book as a surprise gift! This KnowledgeBOX will ship July 10th, and there is a limited quantity, so don't wait!
Categories: news-opinion
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Blog / News & Opinion
A New KnowledgeBlocks Giveaway: Red Thread Thinking
By Sally Haldorson
Author Debra Kaye wants to help you become an innovative thinker, to "make innovation a regular part of life, and it's a skill she believes is available to anyone. And her book, Red Thread Thinking, will help you "uncover new connections between phenomena that you didn't realize were linked, giving you a fresh understanding and an innovator's edge. " To do this, you'll need to "pull the right threads and connect them properly" in order to create something that solves problems for people.
Categories: news-opinion
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Blog / News & Opinion
John Jantsch interview and creativeLIVE workshop
By Porchlight
With books like, Duct Tape Marketing and The Commitment Engine, John Jantsch has established himself as a marketing expert with great insight into growing a business. Maybe you’ve planted your great business idea, and now it’s time to water it and watch it grow. But how?
Categories: news-opinion
