Blog
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Blog / ChangeThis
Built To Fade: The Advent of the Biodegradable Brand
By Porchlight
"I might feel good about myself as I sip on a mouthful of 'green' this or that, but this sanctimoniousness should be seen as more than an innocuous behavioral tic. The diversion of attention into a me-brand-good pseudo experience, the holy grail of brand building, is actually part of the problem. When green brands manage to nurture egocentric self-cherishing among its users through packaging and advertising, a fundamental, environmental disjoin has taken place."
Categories: changethis
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Blog / ChangeThis
The Recognition Microscope: Fuel for Human Acceleration
By Adrian Gostick, Chester Elton
"Can recognition be analyzed under a microscope. Categorized here as a business manifesto, you might assume that recognition ROI—what we call the return on 'Carrots'—would be the first order of conversation. In other words, how purpose-based recognition can boost your bottom line, motivate employees to achieve, and create high-performance teams. And, because most readers here are searching for quick, easy to execute applications, you may even assume that a prescriptive "how-to" focus should warrant an initial discussion. Or, maybe even more to the point, scientific research should be presented to qualify the case for the most effective human performance accelerant in existence—recognition. The ROI is astounding. The application is easily trainable. And, now there's global research proving that recognition accelerates human performance to a level beyond comparison in every culture studied—the impact has no boundaries, and the way humans respond to recognition reveals an outstanding driver of performance.
Categories: changethis
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Blog / ChangeThis
The Corporate Guy and His Quest for Success
By Porchlight
For the first time in history, the lives of hundreds of millions of people around the world are tethered securely to one big honkin' global economic engine. But, do we really want a life strapped to a high octane go-fast engine? Or is it something else entirely that we're after? "The Corporate Guy" takes an honest look at his life in the corporate world and finds 7 Secrets to Success and Happiness. "There was this young Corporate Guy, And all of him was neatly pressed. All except his Walking Hat, Which was very old, soft and wrinkled. He loved his Walking Hat, But he didn't wear this hat very often anymore. These days, he wears mighty fine, high gloss, spit shine, On his black wing-tip shoes, like Executives wear."
Categories: changethis
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Blog / News & Opinion
Links from Across The Business Book Web
By Porchlight
There are a number of cool, quick items to point you to: Dan Schawbel's Me 2. 0 came out yesterday. You can preview the book at Scribd for the next week or so.
Categories: news-opinion
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Blog / News & Opinion
Inc. Magazine's 30th Anniversary Book Recommendations
By Porchlight
Inc. Magazine is celebrating 30 years of publication this month and as a part of their coverage have put together "The Business Owner's Bookshelf" - 30 books people running small businesses should read. Here is the list in its entirety: Against the Gods: The Remarkable Story of Risk, by Peter Bernstein (1996) The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, by Guy Kawasaki (2004) The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger, by Marc Levinson (2006) Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell, by Nancy F.
Categories: news-opinion
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Blog / News & Opinion
March's International Best Sellers
By Porchlight
Globally, people are relying on each other in every aspect of their lives and business is no exception. With talk of a 'world currency', we must face fact that we need 'the other guy' just as much as they need us. At 800CEOREAD we recognize this every day when we see more and more international customers ordering from us.
Categories: news-opinion
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Blog / News & Opinion
100 Best: Todd interviews Charles Wheelan, author of Naked Economics
By Porchlight
Wheelan believes that the discourse on economics needs to change. It's important information, that affects companies and individuals on a daily and long-term basis, so the way people understand it needs to be updated and approached differently. His book, and this podcast, give insight to those proposed changes, and why they will have a major impact on business at large.
Categories: news-opinion
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Blog / News & Opinion
"Beam Me Up" is Better Than Business Books
By Porchlight
TechCrunch's Mike Arrington penned a post yesterday titled "Grok This: Forget The Business Books, Go Sci-Fi To Stoke Your Imagination. " The piece caught alot of people's attention with over 150 retweets on Twitter. As the lead states, Arrington proposes that entrepreneurs should skip all of these silly business books which are filled with "a whole lot of additional junk," and read science-fiction.
Categories: news-opinion
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Blog / News & Opinion
Taming The Search and Switch Customer Interview with Jill Griffin
By Porchlight
In this interview, I talk with Jill Griffin, author of Taming The Search and Switch Customer: Earning Loyalty in a Compulsion-to-Compare World. Jill spends her time advising clients on ways to improve customer loyalty. In the interview, Jill describes customer loyalty as being made up of a combination of attitude and behavior.
Categories: news-opinion
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Blog / News & Opinion
Impossible to Grasp
By Porchlight
I have been recommending The Innovator's Dilemma by Clay Christensen to a lot of people lately. There are so many industries being ravaging by disruptive innovations. Publishing of all flavors is being forever changed by print-on-demand, the internet, and the amateur.
Categories: news-opinion