Blog
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Blog / News & Opinion
Six Essentials for Networking - Rules for Renegades
By Porchlight
The following blog entry comes from Christine Comaford-Lynch, author of Rules for Renegades: How to Make More Money, Rock Your Career, and Revel in Your Individuality. Six Essentials for Networking Networking is about creating an extended family. It's about developing connections, caring about people, increasing the size of your "tribe.
Categories: news-opinion
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Blog / ChangeThis
Just 1%: The Power of Microtrends
By Mark Penn, E. Kinney Zalesne
Just 1% of people can create a new market for business, spark a social movement, or effect a political change. Here, Penn (one of the world's most highly regarded pollster) and Zalesne (social-change expert) introduce you to this compelling idea of microtrends, and their assertion that the culture is formed by the push and pull of small trends that are often invisible or ignored. Just think "Soccer Mom"...and you'll know the power wielded by these small, but strong groups.
Categories: changethis
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Blog / ChangeThis
The Turnover Dilemma: A Question to Keep Employees
By Matthew Kelly
In this manifesto, Matthew Kelly warns of the high price of turnover. Sure, we all know that losing employees costs money, but lost opportunity is often an incalculable cost. Many pundits and business owners blame employees, thinking they are uncommitted. But, Kelly argues, people leave their jobs because there is a disconnect between the work that they are doing and the dreams for their future. And it is up to managers to help reconnect their employees to their dreams.
Categories: changethis
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Blog / ChangeThis
The Creation of Conscious Culture through Educational Innovation
By Porchlight
Michael Strong has a vision of schools which will promote authentic learning for our youth. He has a vision of creating institutions that model positive behavior. He believes that our society doesn't provide this guidance early enough to help form the futures of children who are starved for meaning and inspiration. In this expansive manifesto, he calls for a diverse educational market in terms that any business person will appreciate.
Categories: changethis
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Blog / ChangeThis
Social Media and Social Outcasts
By Porchlight
Here, Dave Platter warns of the dangers of the constant connectivity that social media demands. He presents a subtle argument that whatever self-image we create for ourselves as a result of our web popularity is ephemeral. He encourages us to not rely too heavily on how many emails we receive to determine our self-worth. Instead, to disconnect is to remind ourselves that we are present, human, of the physical world. It is a lesson worth remembering.
Categories: changethis
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Blog / ChangeThis
The Secrets of Market-Driven Leaders: A Pragmatic Approach
By David Meerman Scott
Why does one product succeed while others crash? And why do the second and third products from a successful company almost always fail? The crew at Pragmatic Marketing determined that there are more reasons than features and price when determining the success (or failure) of a product, including "inside-out thinking" and the distractions of running a successful company. Here, they present 7 Secrets to dramatically increase the likelihood of becoming a market-driven success.
Categories: changethis
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Blog / Jack Covert Selects
Jack and Todd's Big Adventure
By Porchlight
For my part in this adventure, the genesis of this book began about six or seven years ago when David Schwartz (owner of Milwaukee's independent Harry W. Schwartz Bookshops. .
Categories: jack-covert-selects
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Blog / News & Opinion
Next Up: 800-CEO-READ Book Project
By Porchlight
Jack and I have been working on a project for the last few months and we thought it was time to unveil it to the public. We are excited to announce that we are writing a book. The topic will not surprise you--the 100 business titles everyone should read.
Categories: news-opinion
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Blog / News & Opinion
Excerpt from The Age of Speed
By Porchlight
The following is an excerpt from Chapter 2 of The Age of Speed: A New Perspective for Thriving in a More-Faster-Now World by Vince Poscente, who unravels the notion that in today's world we need to slow down, and illustrates why harnessing the power of speed is the ultimate solution for those seeking less stress, less busyness, and more balance. Chapter 2: Want + Need + Access Today we want speed, we need speed, and we can get it--all on a level never before experienced. Of course, the human race has pursued speed for ages, but what separates our modern quest for speed from previous generations'--what makes our experience a revolution--is the combination of our ancestral desire with two factors unique to our time: an unprecedented need for speed and a new ability to achieve it.
Categories: news-opinion
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Blog / News & Opinion
Fall book preview: No Man's Land
By Porchlight
When the seasons change (and we're almost to that point here in Wisconsin), we start buzzing a little bit louder. The phones ring, the books move about the office, and we start asking each other questions like "When does that book pub? " and "Are we doing anything special with this new title?
Categories: news-opinion