Blog
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Blog / Staff Picks
Excerpt from Profitable Marketing Communications
Book Review by Porchlight
Check out Chapter 8 of Profitable Marketing Communication on our Excerpts blog. 'Think Different' should be the slogan of all marketers who want their marketing communications to deliver a return. There is no point in being identical to the competition and saying the same thing - only perhaps a bit louder and across more platforms.
Categories: staff-picks
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Blog / News & Opinion
links for 2007-07-27
By Porchlight
The Energy Bus >> Fast Company | Positive Thinking is Good. "The book, and. .
Categories: news-opinion
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Blog / News & Opinion
An economy of ideas.
By Porchlight
Here's another group I've been following a lot. There's a lot of innovative stuff going on over there. Get this, they run a design firm in Chicago.
Categories: news-opinion
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Blog / News & Opinion
links for 2007-07-26
By Porchlight
The 4-hour Workweek>>The Wall Street Journal | A Slacker's Guide to Fun and Profit Still, "The 4-Hour Workweek" seems rooted in the daydreams of a reluctant teenage floor-mopper.
Categories: news-opinion
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Blog / News & Opinion
How Freakonomics came to be.
By Porchlight
I've been following the Freakonomics blog a lot lately (and they just suggested another economist's blog). Today, Stephen Dubner explained how Freakonomics came to be. Back in 2003 Hugo Lindgren, an editor for New York magazine, asked Dubner to profile Steve Levitt.
Categories: news-opinion
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Blog / News & Opinion
Food Fight
By Porchlight
We here at 8cr have some pretty simple rules on promoting books and ideas. Promote only the books & ideas we truly believe in, and promote them with the expertise we've developed over the last 20+ years. Inherent in doing that is approaching and introducing ourselves to new communities in an honest and forthright way.
Categories: news-opinion
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Blog / News & Opinion
Meet Jon and Dylan.
By Porchlight
You'll probably see these two wandering around here and changing our world for the better. I thought we should properly introduce them. Meet Dylan Dylan has been here for nearly five years and recently moved over to our marketing side.
Categories: news-opinion, the-company
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Blog / News & Opinion
Potter Phenomenon
By Porchlight
We can't ignore the publishing highpoint that took place over the weekend. The release of Harry Potter and the Deathly Hallows on Saturday at 12:01AM generated sales of 8. 3 million copies in its initial day on the market.
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
What Books CEOs Read
By Porchlight
Harriet Rubin wrote a piece for the Saturday New York Times titled C. E. O.
Categories: news-opinion
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Blog / News & Opinion
links for 2007-07-21
By Porchlight
Pop! Why Bubbles Are Great for the Economy >> New York Times Book Review | Rational Exhuberence But the book is deeply unsatisfying. Its good ideas are underdeveloped and its history often sloppy.
Categories: news-opinion