Blog
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Blog / News & Opinion
Today's Required Reading
By Porchlight
InBubbleGuy tackles the definition of sport (and yes, there is a business tie-in).
Categories: news-opinion
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Blog / Jack Covert Selects
Jack Covert Selects - Weird Ideas That Work
By Porchlight
Weird Ideas That Work: How To Build a Creative Company by Robert I. Sutton, Free Press, 240 pages, $14. 00 Paperback, May 2007, ISBN 9780743227889.
Categories: jack-covert-selects
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Blog / News & Opinion
Our favorite bald guy
By Porchlight
If you're an author, you'd probably enjoy these 10 questions with our favorite bald guy. To get you started, here's the first question: 1) With 172,000 books published in 2005 in the US alone, it seems like everyone is doing it now. Is a book still a good way to distinguish my ideas?
Categories: news-opinion, publishing-industry
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Blog / Jack Covert Selects
Jack Covert Selects - Coolhunting
By Porchlight
Coolhunting: Chasing Down the Next Big Thing by Peter Gloor and Scott Cooper, AMACOM, 220 Pages, $24. 95 Hardcover, June 2007, ISBN 9780814473863 In Coolhunting, Peter Gloor and Scott Cooper claim that you can develop the ability to predict the next big thing. Let's start out with the authors' definition of that ability: "Coolhunting is about finding trends and trendsetters, and the trends we associate with cool make the world a better place.
Categories: jack-covert-selects
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Blog / News & Opinion
Now this I couldn't miss.
By Porchlight
A review copy of Karma Queens, Geek Gods & Innerpreneurs just arrived, accompanied by three types of sunscreen* to highlight three of the nine the consumer types identified in the book: "culturecrosser" (one sun, one world, one bottle), "e-litist" (care for your skin the way you care for the earth), and "parentocrat" (an umbrella of protection in every bottle). Ron Rentel and Joe Zellnik have identified 9 types that are shaping today's marketplace. The premise is that if you learn about the different consumer types and develop a "c-type" of your own consumer, "you'll not only gain insight into your brand and business, but you'll also become empathetic with your user in ways that can help make your decision-making process easier and more automatic.
Categories: news-opinion
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Blog / News & Opinion
Recovering From Hardware Failure
By Porchlight
If you were having problems getting around our site yesterday, we had a hardware failure. The disk drive that ran our site blew up. We have been working on migrating a new server over the last couple of weeks.
Categories: news-opinion, the-company
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Blog / Staff Picks
Andrea Learned Recommends
Book Review by Porchlight
Stand Back, the Karma Queens, Geek Gods and Innerpreneurs are A'Comin' By Andrea Learned If you enjoy tapping your inner sociologist and anthropologist, the new book by Ron Rentel, Karma Queens, Geek Gods and Innerpreneurs, will be right up your alley. Within its pages, you will likely find bits and pieces of yourself, making it all the more fun (or scary) to read. Perhaps even more intriguing still, you'll also see many of your friends and colleagues in the nine "C-Types" Rentel explores.
Categories: staff-picks
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Blog / News & Opinion
(7 of 7) Other Forms of Payback... and Thanks!
By Porchlight
(from James Andrew, author of Payback) Leaders who are pro-innovation like to point out that it can produce benefits other than cash payback. And they’re right. Innovation can create new knowledge, enhance the brand, strengthen the company’s ecosystem of partners and suppliers, and make for a stronger organization by energizing and motivating employees.
Categories: news-opinion
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Blog / News & Opinion
(6 of 7) Questions About Innovation that Analysts - and You - Should Ask
By Porchlight
(from James Andrew, author of Payback) Each earnings season reminds us that analysts often ask the wrong questions about innovation. They, like all of us, need to do a better job of focusing on the innovation issues that really matter. Analysts, like too many business leaders, get caught up in the romance of ideas.
Categories: news-opinion
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Blog / News & Opinion
(5 of 7) Picking the Right Innovation Model
By Porchlight
(from James Andrew, author of Payback) Speaking of top-level leadership responsibilities – companies that succeed at innovation are the ones that choose the right innovation business model. They can decide to be integrators, managing the entire process under their own roofs; orchestrators, working with partners to create innovations, or licensors, generating cash payback from great ideas without having to invest in the commercialization or realization parts of the process. There’s no right answer about what model to choose – even within an industry.
Categories: news-opinion