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The Porchlight Business Book Awards longlist is here!

New Releases

June 4, 2024

June 04, 2024

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Discovering your next great read just got easier with our weekly selection of four new releases.

Finding the right book at the right time can transform your life or your organization. We help you discover your next great read by showcasing four recently released titles each week.

The books are chosen by Porchlight's Managing Director, Sally Haldorson, and the marketing team: Dylan Schleicher, Gabbi Cisneros, and Jasmine Gonzalez. (Book descriptions are provided by the publisher unless otherwise noted.)

This week, our choices are:

Dylan’s pick: The Death of Truth: How Big Tech Gave Snake Oil Salesmen and Demagogues the Weapons to Destroy Trust and Polarize the World—And What We Can Do About It by Steven Brill, Knopf

As the cofounder of NewsGuard, a company that tracks online misinformation, Steven Brill has observed the rise of fake news from a front-row seat. In The Death of Truth, with startling, often terrifying clarity, he explains how we got here—and how we can get back to a world where truth matters.

None of this—conspiracy theories embraced, expertise ridiculed, empirical evidence ignored—has happened by accident. Brill takes us inside the decisions made by executives in Silicon Valley to code the algorithms embedded in their social media platforms to maximize profits by pushing divisive content. He unravels the ingenious creation of automated advertising buying systems that reward that click-baiting content and penalize reliable news publishers, and describes how the use of these ad-financed, misinformation platforms by politicians, hucksters, and conspiracy theorists deceives ordinary citizens. He documents how the most powerful adversaries of America have used American-made social media and advertising tools against us with massive disinformation campaigns—and how, with the development of generative artificial intelligence, everything could get exponentially worse unless we act. The stakes are high for all of us, including Brill himself, whose company's role in exposing Russian disinformation operations resulted in a Russian agent targeting him and his family.

Crucially, Brill lays out a series of provocative but realistic prescriptions for what we can do now to reverse course—proposals certain to stir debate and even action that could curb the power of big tech to profit from division and chaos, tamp down polarization, and restore the trust necessary to bring us together.

 

Jasmine’s pick: The Last Human Job: The Work of Connecting in a Disconnected World by Allison J. Pugh, Princeton University Press

With the rapid development of artificial intelligence and labor-saving technologies like self-checkouts and automated factories, the future of work has never been more uncertain, and even jobs requiring high levels of human interaction are no longer safe. The Last Human Job explores the human connections that underlie our work, arguing that what people do for each other in these settings is valuable and worth preserving.

Drawing on in-depth interviews and observations with people in a broad range of professions—from physicians, teachers, and coaches to chaplains, therapists, caregivers, and hairdressers—Allison Pugh develops the concept of “connective labor,” a kind of work that relies on empathy, the spontaneity of human contact, and a mutual recognition of each other’s humanity. The threats to connective labor are not only those posed by advances in AI or apps; Pugh demonstrates how profit-driven campaigns imposing industrial logic shrink the time for workers to connect, enforce new priorities of data and metrics, and introduce standardized practices that hinder our ability to truly see each other. She concludes with profiles of organizations where connective labor thrives, offering practical steps for building a social architecture that works.

Vividly illustrating how connective labor enriches the lives of individuals and binds our communities together, The Last Human Job is a compelling argument for us to recognize, value, and protect humane work in an increasingly automated and disconnected world.

 

Sally’s pick: This Ordinary Stardust: A Scientist's Path from Grief to Wonder by Alan Townsend, Grand Central Publishing

A decade ago, Dr. Alan Townsend’s family received two unthinkable, catastrophic diagnoses: his 4-year-old daughter and his brilliant scientist wife developed unrelated, life-threatening forms of brain cancer. As he witnessed his young daughter fight during the courageous final months of her mother’s life, Townsend – a lifelong scientist – was indelibly altered. He began to see scientific inquiry as more than a source of answers to a given problem, but also as a lifeboat: a lens on the world that could help him find peace with the painful realities he could not change. Through scientific wonder, he found ways to bring meaning to his darkest period.

At a time when society’s relationship with science is increasingly polarized while threats to human life on earth continue to rise, Townsend offers a balanced, moving perspective on the common ground between science and religion through the spiritual fulfillment he found in his work. Awash in Townsend's electrifying and breathtaking prose, This Ordinary Stardust offers hope that life can carry on even in the face of near-certain annihilation.

 

Gabbi’s pick: The Truth About Immigration: Why Successful Societies Welcome Newcomers by Zeke Hernandez, St. Martin’s Press

Immigration is one of the most controversial topics in the United States and everywhere else. Pundits, politicians, and the public usually depict immigrants as either villains or victims. The villain narrative is that immigrants pose a threat—to our economy because they steal our jobs; our way of life because they change our culture; and to our safety and laws because of their criminality. The victim argument tells us that immigrants are needy outsiders—the poor, huddled masses whom we must help at our own cost if necessary. But the data clearly debunks both narratives. From jobs, investment, and innovation to cultural vitality and national security, more immigration has an overwhelmingly positive impact on everything that makes a society successful.

In The Truth About Immigration, Wharton professor Zeke Hernandez draws from nearly 20 years of research to answer all the big questions about immigration. He combines moving personal stories with rigorous research to offer an accessible, apolitical, and evidence-based look at how newcomers affect our local communities and our nation. You'll learn about the overlooked impact of immigrants on investment and job creation; realize how much we take for granted the novel technologies, products, and businesses newcomers create; get the facts straight about perennial concerns like jobs, crime, and undocumented immigrants; and gain new perspectives on misunderstood issues such as the border, taxes, and assimilation.

Most books making a case for immigration tell you that immigration is good for immigrants. This book is all about how newcomers benefit you, your community, and your country. Skeptics fear that newcomers compete economically with locals because of their similarities and fail to socially assimilate because of their differences. You'll see that it's exactly the opposite: newcomers bring enduring economic benefits because of their differences and contribute positively to society because of their similarities. Destined to become the go-to book on one of the most important issues of our time, this book turns fear into hope by proving a simple truth: immigrants are essential for economically prosperous and socially vibrant nations.

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