ChangeThis: Issue 112

The HUMAN Brand: How We Relate to People, Products and Companies
by Chris Malone

"Warmth and competence are the universal foundation for all human behavior and relationships. If you truly grasp the importance of these and take the appropriate actions, social science suggests you've done more than 80 percent of the job in winning the trust and loyalty of your fellow human beings."

Customer Experience, Big Data, and Competitive Advantage by Larry Freed

"To compete and win in today's ultracompetitive environment ... the customer experience is more important than ever before. Businesses cannot stand still; they must continue to push the envelope and evolve—not only products, services, and marketing, but also analytics."

DON'T QUIT YOUR JOB. FIRE YOUR BOSS. (An Invitation to Unravel What the World Has Taught You About Your Work, Your Career and Your Future)
by Aaron McHugh

"Let's face it: The biggest gain in changing jobs is that you will restart the clock on a new set of challenges, a new pairing of relationships, and a new boss. ... What if you fired your boss instead?

What? Your Organization Doesn't Have a Constitution? by S. Chris Edmonds

"Understanding the need for an effective culture is one thing. Creating and managing that culture is another. How does one go about creating something that, on one hand, is so important, but, on the other hand, seems so amorphous? Through the creation of an organizational constitution."

Business in Blue Jeans: A Manifesto on How to Have a Successful Business on Your Own Terms, in Your Own Style by Susan Baroncini-Moe

"Comparing yourself to other people is always a losing game ... Where you stand relative to other people isn't nearly as important as where you stand relative to where you could be standing if you realized your full potential."