News & Opinion
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Blog / News & Opinion
The 2008 800-CEO-READ Business Book Awards - Sales Category
By Porchlight
The books on our 2008 shortlist for the Sales Category are: The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite by Michael Port and Elizabeth Marshall (Wiley, August 2008) Elizabeth and Michael show readers that times are changing in business, and that customers are being driven away by typical sales tactics. Filled with real life stories about companies and what works and what doesn't, The Contrarian Effect not only shows how the sales process is broken, but how to successfully build something to replace it. Making the Number: How to Use Sales Benchmarking to Drive Performance by Greg Alexander, Aaron Bartels,and Mike Drapeau (Portfolio, November 2008) Showing how to use data-driven methods to make decisions, the authors introduce metrics to determine the sales process and identify potential growth without relying on pure instinct.
Categories: news-opinion
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Blog / News & Opinion
What's Twitter, you ask?
By Porchlight
My guess is that if you're following this blog, you know what Twitter is. You quite possibly have a Delicious account and you know the basics of podcasting. And you probably know someone who could use a primer to all these services.
Categories: news-opinion
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Blog / News & Opinion
Search Engine Marketing, Inc. by Mike Moran and Bill Hunt
By Porchlight
The following excerpt is taken from Chapter 16 of 2nd Ed. of Search Engine Marketing, Inc. by Mike Moran and Bill Hunt.
Categories: news-opinion
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Blog / News & Opinion
The 2008 800-CEO-READ Business Book Awards - New Perspectives Category
By Porchlight
The books on our 2008 shortlist for the New Perspectives Category are: Creating A World Without Poverty: Social Business and the Future of Capitalism by Muhammad Yunus with Karl Weber (PublicAffairs, January 2008) Yunus was awarded the Nobel Peace Prize in 2006 for his work in creating the Grameen Bank and evangelizing the use of micro-credit lending to alleviate poverty. He believes the next wave of possibility is social business: organizations whose purposes shift from generating profits to solving the problems of those in poverty. The Drunkard's Walk: How Randomness Rules Our Lives by Leonard Mlodinow (Pantheon, May 2008) The Drunkard's Walk is a wonderful addition to a growing category that Amazon recently called "Why We Act This Way.
Categories: news-opinion
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Blog / News & Opinion
2008 Finalists for 800-CEO-READ Business Book Awards
By Porchlight
Over the next week or so, we are going to post the category shortlists for this year's 800-CEO-READ Business Book Awards. This will give you all a flavor of what we saw as interesting and outstanding this year. The winners will be announced on Monday, December 15th.
Categories: news-opinion
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Blog / News & Opinion
ChangeThis: Issue 53
By Porchlight
The 53rd issue of ChangeThis has been published for you holiday-season reading enjoyment. Excerpts and links below. ::::: Better Than Free by Kevin Kelly "The Internet is a copy machine.
Categories: news-opinion
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Blog / News & Opinion
POW! | Round 2
By Porchlight
Last month, you met Andy Nulman. He has a book coming out early in 2009. Here at the 8cr blog we're the sole hosts of five videos created by Andy.
Categories: news-opinion
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Blog / News & Opinion
Slogging Through Business Books
By Porchlight
Joe Wikert of O'Reilly Media says he is giving up on business books. He gives the standard complaint of recently reading a business book and determining about halfway through it that the book was terrible. He thinks the answer is online in blogs and articles.
Categories: news-opinion
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Blog / News & Opinion
InBubbleWrap - The Great Game of Business
By Porchlight
I'm sure you already know that Jack and Todd have a book coming out in February about the best books the business genre has produces over the years. Well, on top of the The Countdown Book Club, we've thought of another way we can get some of the books they discuss in their book in your hands. We're starting a new series of special giveaways over on InBubbleWrap.
Categories: news-opinion
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Blog / News & Opinion
70 Days Until The 100 Best
By Porchlight
We have not been publicly talk much about the book lately, but there has been a lot going on behind the scenes. We are working on events in a number of cities. Jack and I have been going back and interviewing all of the authors featured in the book.
Categories: news-opinion
