News & Opinion
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Blog / News & Opinion
Robyn Meredith on NOW... and Other Resources
By Porchlight
In our first annual business book awards last year, the prize in the Globalization category went to Robyn Meredith's The Elephant and the Dragon: The Rise of India and China and What It Means for All of Us. I was a big fan of the book personally, and was pleasantly surprised to see her recently on NOW, a weekly program on PBS. NOW turned to Meredith for her perspective during the episode "India Rising"--their look at the meteoric rise of India (and China) on Friday evening.
Categories: news-opinion
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Blog / News & Opinion
Excerpt from Branded Male - Attacking Mr. JetSet
By Porchlight
This excerpt is taken from chapter 6 of Branded Male: Marketing to Men by Mark Tungate. From the publisher: "Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities.
Categories: news-opinion
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Blog / News & Opinion
Sad Day
By Porchlight
It was very sad for me to wake up this morning and hear the news. George Carlin is dead. He was my generation's comedian.
Categories: news-opinion
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Blog / News & Opinion
Open Position: Customer Service Representative
By Porchlight
Customer Service Representative We are looking for an individual to join our operations group as a customer service representative. Your job will be to take care of our customers, managing their orders from the time they are taken until the time the shipment arrives. This will involve obtaining all the pertinent information for the order, placing the purchase order with our suppliers, and tracking the order during shipment.
Categories: news-opinion, the-company
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Blog / News & Opinion
New excerpt up - from Divide or Conquer
By Porchlight
There's a new excerpt up on our Excerpts Blog. The excerpt is taken from Divide or Conquer: How Great Teams Turn Conflict into Strength by Diana McLain Smith. This chapter examines the the Steve Jobs/John Sculley breakup at Apple in the 1980s, a conflict that nearly destroyed the company.
Categories: news-opinion
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Blog / News & Opinion
Excerpt from Divide or Conquer
By Porchlight
The following excerpt is taken from Divide or Conquer: How Great Teams Turn Conflict into Strength by Diana McLain Smith. This chapter examines the the Steve Jobs/John Sculley breakup at Apple in the 1980s, a conflict that nearly destroyed the company. From the publisher: "Smith shows us how to build work relationships that are flexible and strong enough to survive the toughest challenges.
Categories: news-opinion
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Blog / News & Opinion
Moneyball Author Michael Lewis in Vanity Fair
By Porchlight
If you are a baseball fan, or even just a fan of great writing, I highly recommend you check out Michael Lewis's recent article for Vanity Fair about sports agent Gus Dominguez, who has been convicted (wrongly, Lewis believes) of smuggling Cuban baseball players to the United States. In it, he follows the story back to Cuba and paints a fascinating portrait of baseball there. Peter Gammons recently stated on Baseball Tonight that the most exciting baseball experience of his life was watching a game in Havana, and you can almost taste that kind of excitement in this piece by Lewis.
Categories: news-opinion
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Blog / News & Opinion
Pecha Kucha Night - Slideshow - June 17, 2008
By Porchlight
Our first Pecha Kucha Night was a great success! We had a ton of fun--check out the pictures--and were impressed with each of the presenters. I'm sure we'll share more thoughts this week, but for now we invite you to enjoy Pecha Kucha Night as we experienced it.
Categories: news-opinion, the-company
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Blog / News & Opinion
Fall book preview - Relevance by Tim Manners
By Porchlight
A crop of books about brand marketing has sprung up this past publishing season. We're starting to receive galleys of the fall books. This one just came across my desk and caught my eye: Relevance: Making Stuff That Matters by Tim Manners.
Categories: news-opinion
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Blog / News & Opinion
Pecha Kucha Night
By Porchlight
We posted previously about stocking rare copies of the PK book, and hinted that we were also the Milwaukee franchise for their events. Well, if you're in Milwaukee, tonight's the night (June 17) - the very first Pecha Kucha Night in Milwaukee! 8:00 PM Hi Hat Garage 1701 N.
Categories: news-opinion
