News & Opinion
-
Blog / News & Opinion
Meatball Sundae Interview with Seth Godin
By Porchlight
This week's interview is with Seth Godin, author of Meatball Sundae: Is Your Marketing Out of Sync? . Seth is the author of several books and in his latest he talks about how commodity products do not match well with the new marketing methods.
Categories: news-opinion
-
Blog / News & Opinion
Excerpt from God is a Salesman
By Porchlight
The following excerpt is from God is a Salesman: Learn from the Master by Mark Stevens. In God is a Salesman, Stevens presents his beliefs about how to translate powerful lessons from God into tools that will help readers achieve success through better relationships, and new dimensions in life. From pages 19-23: It is time to reinvent the traditional view of selling.
Categories: news-opinion
-
Blog / News & Opinion
2007 800-CEO-READ Business Book Awards announced today
By Porchlight
The day has finally arrived. After careful consideration, the winners have been determined for our first annual Business Book Awards. Nearly 300 titles were submitted which were then critiqued and reviewed by our editorial staff.
Categories: news-opinion
-
Blog / News & Opinion
Ask 8cr! - What the Customer Wants You to Know
By Porchlight
Ask 8cr! is a section of our blog used as a forum to address the kinds of issues and challenges people are having in the workplace. We take these issues and apply a business book we feel offers a viable solution.
Categories: news-opinion
-
Blog / News & Opinion
Make the Impossible Possible
By Porchlight
Bill Strickland, President and CEO of Manchester Bidwell Corporation, and author of Make the Impossible Possible , has had a huge impact on thousands of people throughtout his years of being involved in the community. Manchester Bidwell Corporation and its subsidiaries, Manchester Craftsmens Guild (MCG) and Bidwell Training Center, have created a jobs training center and community arts program that gives disadvantaged kids and adults the opportunities and tools they need to envision and build a better, brighter future. If you're not familiar with Bill and the amazing work that he's done, take a couple minutes to visit his homepage and browse around.
Categories: news-opinion
-
Blog / News & Opinion
An Evening of Web 2.0
By Porchlight
Last night I attended a talk by Sarah "Intelligirl" Robbins (of Mediasauce) on applying Web 2. 0 practices in the B2B environment. Well spoken, with a vast knowledge on the topic (and pink hair to boot), Sarah delivered an insightful hour long discussion on how companies can collaborate and communicate better using a variety of free web based tools.
Categories: news-opinion
-
Blog / News & Opinion
Excerpt from Reaching the Goal: How Managers Improve a Services Business Using Goldratt's Theory of Constraints
By Porchlight
The following excerpt is Chapter 3 of Reaching The Goal: How Managers Improve a Services Business Using Goldratt's Theory of Constraints by John A. Ricketts. From the publisher: "Ricketts draws on Eli Goldratt's Theory of Constraints (TOC), one of this generation's most successful management methodologies.
Categories: news-opinion
-
Blog / News & Opinion
If you want a Seth Godin action figure...
By Porchlight
Yes, there's now an action figure of the famous business guru Seth Godin. At a towering 5. 375", he'll fit in any cubicle and your suit pocket.
Categories: news-opinion
-
Blog / News & Opinion
New Translations Now Available!
By Porchlight
Here are some titles that were just recently released in Spanish! Al frente del cambio (Leading Change) by John P. Kotter el pequeno libro que bate al mercado (The Little Book that Beats the Market) by Joel Greenblatt La arana y la estrella de mar (The Starfish and the Spider) by Ori Brafman and Rod A.
Categories: news-opinion
-
Blog / News & Opinion
links for 2008-01-09
By Porchlight
The BusinessWeek Best Seller List December 07 Best Seller list. (tags: businessbooks business lists bestsellers) The Associates >> BusinessWeek | "Thieves' Highway" ". .
Categories: news-opinion
