News & Opinion
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Blog / News & Opinion
Authors visiting Google
By Porchlight
Google has been bringing authors in to speak for quite some time now. They recently shared the videos of the authors' visits from John McCain to Valentino Achack Deng. In the business arena, you'll find these folks and more: James Scurlock, Maxed Out: Hard Times, Easy Credit and the Era of Predatory Lenders Chris Anderson, The Long Tail Max Barry, Company Tim Ferriss, The 4-Hour Workweek So far there are 68 posted.
Categories: news-opinion
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Blog / News & Opinion
links for 2007-05-08
By Porchlight
Send >> New York Times | You’ve Got Trouble by Dave Barry Shipley and Schwalbe describe in detail the alarming array of ways you can botch e-mail even before you start writing the message [ book link].
Categories: news-opinion
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Blog / News & Opinion
Publicity and no book.
By Porchlight
Mignon Fogarty, of the popular podcast Grammar Girl, is writing a book due out next year through Henry Holt & Company. Typically in the publishing world, a book precedes the audiobook (or in some cases is released simultaneously). For Mignon, this wasn't the case.
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
The case for Business Books
By Porchlight
Seth wrote last week about business books and pondered why people don't read them. The whole post is a must read for our audience. Here is the killer quote: "If you went to a doctor who told you that she hadn't read a scholarly article or taken any training since med school, would you stick around?
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
Can't Get Away and Zippy Reading
By Porchlight
I was out of town for the past few days. I left the computer at home (a huge feat; ask my wife) and didn't bring any books with me. I thought I would decompress a bit and enjoy the time away.
Categories: news-opinion
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Blog / News & Opinion
Sushi with an approval stamp.
By Porchlight
Japan's Ministry of Agriculture is seeking to create a create a recommendation program for Japanese restaurants operating outside of Japan; according to The American, that's more than 20,000 restaurants -- 9,000 of which reside in the U. S. The Ministry's goal is to educate the world about Japanese cuisine -- the preparation, the history, and the ingredients.
Categories: news-opinion
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Blog / News & Opinion
links for 2007-05-03
By Porchlight
101 Mission Statements From Top Companies>>The Wall Street Journal | Telling a Big Story in a Few Words The book, he says, is about that great modern creation, the "company positioning statement known generally as a mission statement. " (tags: businessbooks public_relations strategy) The Last Tycoons >> The Economist | Clash of the titans More illuminating are Mr Cohan's descriptions of the scheming, politicking and general dysfunction that was Lazard. .
Categories: news-opinion
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Blog / News & Opinion
Mommy Millionaire Rocks
By Porchlight
Mommy Millionaire: How I Turned My Kitchen Table Idea Into A Million Dollars and How You Can Too! by Kim Lavine is one of the best startup books of the year. The problem that Lavine deals with wonderfully is the eternal challenge facing all startup books: how do you breathe new life into material, which, for 90 percent of your audience, is fundamentally a commodity?
Categories: news-opinion
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Blog / News & Opinion
Invaders from Unexpected Fronts
By Porchlight
Again from Profit from The Core by Chris Zook: The discovery of new uninhabited market territory frequently brings invaders from unexpected directions. Consider the following: Kodak's pursuit of the digital camera market encounters unfamilar competitors Hewlett-Packard and Canon. Quaker Oat's attempt to expand Snapple beverages run directly into new drink initiatives of Coca-Cola, with its unassailable distribution infrastructure.
Categories: news-opinion
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Blog / News & Opinion
The Frontal Assault
By Porchlight
From Profit from The Core by Chris Zook: Strategy, Liddell Hart's history of military strategy, examines the successes and failures of military campaigns to take over territory going back to the Peloponnesian Wars. Hart finds that armies that make a frontal assault on an entrenched position lose virtually 100 percent of the time, even with superior forces. He argues that an indirect approach is essential to increasing the odds of victory.
Categories: news-opinion
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