News & Opinion
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Blog / News & Opinion
Our valentine to you...
By Porchlight
Happy Valentine's Day! We thought about sending you a valentine or two but decided to give away our e-book, Nine Minds on Marketing [clicking this link will download the pdf]; you may recognize it from our Boss' Day sale. Compiled and written by the talented Andrea Learned; you'll discover the insights uncovered of the pickings of nine marketing minds.
Categories: news-opinion
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Blog / News & Opinion
Six new pieces
By Porchlight
The latest ChangeThis manifestos are up. You'll find: One on ideas that stick by the Heath brothers who brought you Made to Stick. Another on corporate strategy by Christina Arena who you may know from The High-Purpose Company Learn to make it real and know your customers with Julien Smith and when you're done, you can stop by and say hello to him over here.
Categories: news-opinion
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Blog / News & Opinion
What You Need To Know About The Airline Industry
By Porchlight
In this passage from Boeing Versus Airbus, John Newhouse is elegant and efficient in his description of aircraft industry's product tiers, important equipment specifications, and overall history of the industry. I have been fascinated by the duel between these two companies and Newhouse tells me more in 700 words than I have read in countless articles. Airliners, like T-shirts, com in different sizes—small, medium, large, and extra-large.
Categories: news-opinion
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Blog / News & Opinion
Improv-e it.
By Porchlight
There are a lot of different ways to improve public speaking. You could "buy Knockout Presentations, a book by speech coach Diane DiResta for $19. 95 [$15.
Categories: news-opinion
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Blog / News & Opinion
Books for 20-somethings: Part 2
By Porchlight
I've posted an excerpt from My Reality Check Bounced! The Twentysomething's Guide to Cashing In on Your Real-World Dreams. It's an interesting look at the issues facing new recruits and fresh-out-of-college employees.
Categories: news-opinion
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Blog / News & Opinion
Excerpt from My Reality Check Bounced!
By Porchlight
For twentysomethings entering the work force, more than a few lessons can be hard-hitting. In the following excerpt from Chapter 7 of My Reality Check Bounced! , Jason Ryan Dorsey shows how to turn difficult past experiences into power and energy for the future.
Categories: news-opinion
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Blog / News & Opinion
Made To Stick Interview with Dan Heath
By Porchlight
In this interview I talk with Dan Heath, co-author with his brother Chip of Made To Stick: Why Some Ideas Thrive and Others Die . Dan and I talked for over an hour. We covered each of their six points from their book.
Categories: news-opinion
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Blog / News & Opinion
Jack on IBM and Business Development
By Porchlight
From Jack. . .
Categories: news-opinion, the-company
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Blog / News & Opinion
What stuck after Made to Stick
By Porchlight
Our first LeaveSmarter event was a sticky success! On Tuesday about 60 people braved sub-zero temperatures and gathered at the Eisner to hear Dan and Chip talk about Made to Stick.
Categories: news-opinion
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Blog / News & Opinion
Market Inefficiencies
By Porchlight
I have been walking around with a October issue of Fortune in my bag for months. There is a special section in the 10/30/06 edition called Secrets of Greatness. The Q&A with Michael Lewis is what has kept in my bag.
Categories: news-opinion
Keep up with the latest industry news and trends, our annual business book awards, and other pieces of news and opinion floating around the offices and minds of Porchlight Book Company.