News & Opinion
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Blog / News & Opinion
Seth Godin Live in Orange County! and Other Behemoth Tales
By Porchlight
Marketers, entrepreneurs, artists, and everyone else are flocking to sunny Costa Mesa, California in anticipation of a rare and breathtaking Seth Godin appearance on Friday, March 15th. This event is scheduled to run from 6:30 to 8pm, and doors will open at 5pm for a special networking and book-signing session. Entry is $85, which includes two copies of The Icarus Deception and one copy of V is for Vulnerable, which will be mailed to your home prior to the event, courtesy of 800-CEO-READ.
Categories: news-opinion
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Blog / News & Opinion
Sketchnotes on Brains on Fire: The 2013 F.I.R.E. Sessions
By Porchlight
A few weeks ago I reviewed Mike Rohde's The Sketchnote Handbook. This week Tuesday, as Jon and I were sitting inside Greenville's Peace Center, eagerly anticipating the start of Brains on Fire's 2013 F. I.
Categories: news-opinion
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Blog / News & Opinion
Podcast Q&A with Sarah Miller Caldicott
By Sally Haldorson
Sarah Miller Caldicott is the author of three books, Innovate Like Edison, the e-book Inventing the Future, and her newest, Midnight Lunch: The 4 Phases of Team Collaboration Success from Thomas Edison's Lab. CEO of the innovation consulting company, Power Patterns, and a great grandniece of Thomas Edison, Sarah is committed to translating the innovative methods of Edison for the digital age. In Midnight Lunch, she focuses on contemporizing Edison's collaboration process, and offering a concrete methodology for implementation.
Categories: news-opinion
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Blog / News & Opinion
Author Pow Wow recap
By Porchlight
Some of us here at 800-CEO-READ just returned from this year's Author Pow Wow in Austin, TX. What's the Pow Wow? Every year since around 2005, we've gathered a room full of publishers, authors, marketers, speaking experts, designers, editors, agents, sales people, and a few people curious about becoming an author, to talk about what works, what doesn't, and how to make a more successful career as a business author.
Categories: news-opinion, publishing-industry, the-company
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Blog / News & Opinion
The Business Book Awards Translator Lab
By Porchlight
When I got in my car, the temperature gauge on the dashboard read negative four degrees. It was sunny out, but it was the kind of sunlight that seems reluctant—like a lone light in a walk-in freezer—struggling through the cold air to get to you. So when I backed out of the driveway yesterday morning, I thought to myself, "there is no way we get a good crowd this morning, on the coldest day of winter.
Categories: news-opinion
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Blog / News & Opinion
Unconscious Branding
By Porchlight
Ask the customer what she wants; certainly this tactic is not unheard of. Companies do this constantly with focus groups, usability testing, et cetera. The general idea is that through a series of tests, we can better identify what our customer wants, and by extension what our customer will buy.
Categories: news-opinion
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Blog / News & Opinion
Book Awards Lab
By Porchlight
Our friends at Translator have invited us back to discuss our annual Business Book Award winners. They claim it's their most popular lab, and what can we say, people love to hear about the biggest and best ideas published in the world today, so we're happy to take part. Join us Tuesday, January 22nd from 8:00-10:00am at Translator: 415 E Menomonee St.
Categories: news-opinion
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Blog / News & Opinion
ChangeThis: Issue 101
By Porchlight
After our 100th issue in November, and spreading ideas and information in manifesto form each and every month for the past seven years, we took a (much needed) month off to reflect, refresh, and refocus. . .
Categories: news-opinion
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Blog / News & Opinion
New Year, New KnowledgeBlocks
By Sally Haldorson
For the past few months, we've been remodeling KnowledgeBlocks, and we are thrilled to announce that the new site is now live! What you'll see when you visit the new version of KnowledgeBlocks is a trimmer, more focused, and most importantly, free site. As always, our mission is to help you build your business knowledge.
Categories: news-opinion
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Blog / News & Opinion
Our 'Favorite' Business Books of 2012
By Sally Haldorson
Last week, we released our picks for the Best Business Book of 2012 as well as the eight category winners. Following in the footsteps of the New York Times, if we may, who asked a few of their esteemed book reviewers to reveal a list of their favorite books of 2012 ("Favorite is not synonymous with best, so this process can be painful. Brutal honesty is required.
Categories: news-opinion
