News & Opinion
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Blog / News & Opinion
A Facebook Tale: Founder Unfriends Pals On Way Up (NPR)
By Porchlight
I found this on NPR. org this morning and thought I'd share this on here: A Facebook Tale: Founder Un-friends Pals On Way Up by All Things Considered, July 19th 2009 Facebook reached another milestone Tuesday: the social-networking site said it signed up its 250 millionth user. Just five and a half years ago, Mark Zuckerberg invented the site in his Harvard University dorm room.
Categories: news-opinion
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Blog / News & Opinion
More of this, less of that.
By Porchlight
I have been away from things here for a couple of weeks. This is normally a slow part of the year for us, and it makes for a good time to take some vacation. This year I also took at writing class at the University of Iowa.
Categories: news-opinion
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Blog / News & Opinion
The Accidental Billionaires - Released Today
By Porchlight
The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal was released today by Doubleday, and its author has written briefly about it at Gloria McDonough-Taub's Bullish on Books blog. From Ben's post: The revolution is here, and it didn't begin with gunfire or bomb blasts - it began with a Status Update. The world as we know it has changed, forever (and in my opinion for the better) and nobody could have foreseen how this revolution was going to go down - not even the group of brilliant, socially awkward kids who made it happen.
Categories: news-opinion
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Blog / News & Opinion
ChangeThis: Issue 60
By Porchlight
We've published the 60th issue of ChangeThis for your reading pleasure, featuring local favorite Will Allen of Growing Power. Excerpts and links below. Enjoy!
Categories: news-opinion
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Blog / News & Opinion
Welcome to the Network Era - An Essay by Scott Davis
By Porchlight
Welcome to the Network Era – Shaping Brands and the Business By Scott Davis Nike’s view of its customers reflects the continuing Web-driven shift in our culture that has, in turn, ushered in a new era of marketing – the Network Era. Whether it’s in establishing a soccer social networking site, its 10K Human Race or a foundation to invest in the “girl effect,” “…[we’re] not in the business of keeping media companies alive. We are in the business of connecting with customers around the world,” says Trevor Edwards, corporate vice president of global brand and category management.
Categories: news-opinion
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Blog / News & Opinion
100 Best at WriteMind Institute
By Porchlight
One of the stops on our tour for The 100 Best Business Books of All Time was Asheville, North Carolina. Jonathan Flaum was kind enough to host an event at his WriteMind Institute that combined his views of the world with the meta-themes we found throughout The 100 Best. Jonathan in this video clip talks about wisdom in decision-making using the story of Moses.
Categories: news-opinion
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Blog / News & Opinion
I Hate People!
By Porchlight
Marc Hershon and Jonathan Littman have been hard at work promoting their new book, I HATE PEOPLE! , Kick Loose from the Overbearing and Underhanded Jerks at Work and Get What You Want Out of Your Job. You may recognize Jonathan Littman for co-authoring a few 8CR favorites, The Art of Innovation, which is featured in the 100 Best, and The Ten Faces of Innovation which we've written about periodically over the years.
Categories: news-opinion
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Blog / News & Opinion
Harvard Business Review Is Bringing It
By Porchlight
Recent travels has allowed me to catch up on some magazine reading and my biggest surprise was continuing evolution of Harvard Business Review under Adi Ignatius. Take the articles by Niall Ferguson and Dan Ariely in the July/August edition. These two authors certainly have higher institution credientals to belong on the pages of HBR with Ferguson at Harvard and Ariely at MIT.
Categories: news-opinion
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Blog / News & Opinion
The Brand Bubble in strategy + business
By Porchlight
We were big fans of last year's The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It, by John Gerzema and Ed Lebar—so much so that it took home the 800-CEO-READ Business Book Award in the Advertising & Marketing category. We also published a manifesto from Mr. Gerzema over at ChangeThis about How Business Speculation in the Consumer Marketplace Threatens Our Economy.
Categories: news-opinion
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Blog / News & Opinion
Penguin Launches New Online Promotion Tools
By Porchlight
Last week, Penguin launched a set of micro-sites for their newly published books. Called From the Publisher's Office, the initiative uses text excerpts, audio interviews and video clips to promote upcoming titles. Our friends at Portfolio are specifically involved with one of the microsites called Penguin Business Thought Leaders.
Categories: news-opinion, publishing-industry
