Implications of the Blogosphere

Dov Seidman, who we mentioned earlier in the week, was the focus of Thomas Friedman's New York Times column today. You need to subscribe to the New York Times online to view the article (a trial version is available), so those who have a subscription or want to get one can access the column here: The Whole World is Watching Here's a brief excerpt:

When everyone has a blog, a MySpace page or Facebook entry, everyone is a publisher. When everyone has a cellphone with a camera in it, everyone is a paparazzo. When everyone can upload video on YouTube, everyone is filmmaker. When everyone is a publisher, paparazzo or filmmaker, everyone else is a public figure. We're all public figures now. The blogosphere has made the global discussion so much richer -- and each of us so much more transparent. The implications of all this are the subject of a new book by Dov Seidman, founder and C.E.O. of LRN, a business ethics company. His book is simply called "How." Because Seidman's simple thesis is that in this transparent world "how" you live your life and "how" you conduct your business matters more than ever, because so many people can now see into what you do and tell so many other people about it on their own without any editor. To win now, he argues, you have to turn these new conditions to your advantage.

And here's a link to the book: http://800ceoread.com/products/?ISBN=9780471751229