Uncategorized Posts
-
Blog / Jack Covert Selects
Well-Designed: How to Use Empathy to Create Products People Love
By Porchlight
There’s a difference between designing products with your customer in mind and designing products born from thoughtfully developed empathy with your customer.
Categories: jack-covert-selects
-
Blog / Jack Covert Selects
Fail Better: Design Smart Mistakes and Succeed Sooner
By Sally Haldorson
The authors of Fail Better take a popular subject a bit further by offering a methodology for constructing mistakes.
Categories: jack-covert-selects
-
Blog / News & Opinion
The 800-CEO-READ Business Book Awards Longlist
By Porchlight
The culling process we undertake during the awards process is always rigorous, but we've narrowed it down to 40 books—5 each in 8 categories.
Categories: news-opinion, publishing-industry
-
Blog / News & Opinion
2014 FT/McKinsey Book of the Year Announced
By Porchlight
The business and economic world's most visible book award was announced today.
Categories: news-opinion, publishing-industry
-
Blog / ChangeThis
Debunking the Myths, Lies, and Misconceptions of Word of Mouth Marketing
By Ted Wright
"If you have ever tried to discuss word-of-mouth marketing, you've likely confronted the many myths and misconceptions that surround it. It may be statements like "Oh, that costs too much" or "There's technology that does that for you already," or it may be a question like "Isn't that just social media?" All of these people come from a place of wanting the best for your company. In the many years that I've been doing this, I've heard every single one of them. By now, I've gotten pretty good at responding. Maybe I can help you do it too."
Categories: changethis
-
Blog / ChangeThis
Fight Through the Ambush: How to Thrive When Shit Hits the Fan
By Jake Wood
"Getting ambushed sucks, no doubt about it. The ability to fight your way through to the other side, however, is what sets great leaders apart."
Categories: changethis
-
Blog / Interviews
Nicholas Carr on Business and Books
By Porchlight
To wrap up our Thinker in Residence series, Nicholas Carr answers a few quick questions on business and books.
Categories: interviews
-
Blog / ChangeThis
A Consistent Personal Narrative is the Key to Leading in the Social Age
By Sudhanshu Palsule
"In the new world of deep interconnectivity, what we call the Social Age, leaders are confronted with challenges that constantly test 'who they are' while making each of these tests public with everyone able to comment. ... Social Age leadership challenges ... five areas of 'who we are' as leaders that most impact our leadership narrative. ... There is no one right way to lead in these five areas. Rather, they are aspects of who you are as a person. Thriving as a leader in the Social Age means taking a good look at your self and understanding how you are most productive in each of these five areas."
Categories: changethis
-
Blog / ChangeThis
A New Superpower: Building Habit-Forming Products
By Nir Eyal
"A 2011 university study suggested people check their phones 34 times per day. However, industry insiders believe that number is closer to an astounding 150 daily sessions. Face it, we're hooked. The technologies we use have turned into compulsions, if not full-fledged addictions. . . . How do companies, producing little more than bits of code displayed on a screen, seemingly control users' minds. What makes some products so habit-forming. For many products, forming habits is an imperative for survival. As infinite distractions compete for our attention, companies are learning to master novel tactics to stay relevant in users' minds. Today, amassing millions of users is no longer good enough. Companies increasingly find that their economic value is a function of the strength of the habits they create. In order to win the loyalty of their users and create a product that's regularly used, companies must learn not only what compels users to click, but also what makes them tick. ".
Categories: changethis
-
Blog / ChangeThis
Welcome to the Conscience Economy
By Porchlight
"Something extraordinary is happening. Humankind's increasing interconnectedness is causing a global transformation of values and expectations, at both the individual and societal level. The shift is reaching a tipping point that will transform business forever. You don't have to be an economic detective or business futurist to see myriad signs of the unstoppable rise of a new set of economic prerogatives that prioritize proactive positive impact on people and planet. Consider this short list: the emergence of universally available virtual education, the mainstreaming of environmental consciousness on the political and business agenda, the accelerating growth of the organic and Fairtrade foods industry, the growth of impact investing as a sector, the innovation in biosensor-enabled mobile healthcare solutions—these phenomena and more herald a mass movement for good that's great for humanity. And for business."
Categories: changethis