Uncategorized Posts
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Blog / ChangeThis
This Sentence Has 5ive Words: Eigen Values, Creating Truisms and the Future of Marketing
By Stephen Denny
"Our first sentence—"This sentence has five words—is an eigen value: a self-referencing, self-defining concept. The thing itself is its own definition. Our last rambling sentence is not an eigen value. It isn't self-defining and frankly lacks meaning to anyone but its author. This is an important distinction, because the casual reader of this sentence frankly doesn't care one way or another about the message or the messenger. The concept of eigen values comes from the vast body of work attributed to the father of cybernetics, Heinz von Foerster. His work, and the work of others in this field, has influenced the disciplines of philosophy, psychology, architecture, mathematics, cryptography and art. Why is this concept important to your idea, your brand or your movement? Because creating eigen values is what marketers do when they're doing their very best work. The concept of eigen values should change how you look at the marketing discipline completely."
Categories: changethis
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Blog / ChangeThis
Shine: Brain Science, Practical Psychology, Ancient Wisdom and the Cycle of Excellence
By Porchlight
"How do we draw the best out of people when so many of the rules and practices in life have changed? How in today's new world can people reach their best at their best, given the speed of life and the torrent of information and obligation? Is there a coherent, evidence-based plan that every person can use to bring the best out of themselves or the people they manage? With the help of Dr. Shine, I offer a theory here of how to do just that. It includes 5 steps. I call it the Cycle of Excellence."
Categories: changethis
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Blog / News & Opinion
Built to Sell
By Porchlight
Most people that start companies do so because they are passionate about what they're selling. While that's important, it can also become a trap, blinding the entrepreneur to business opportunities that exist within the idea. It may seem crazy at first, but author John Warrillow talks about the idea that entrepreneurs should build their businesses in a way that makes them sellable.
Categories: news-opinion
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Blog / News & Opinion
Making It Happen
By Porchlight
Occasionally, each of us can say we have good ideas. But how often do we act on them, and were they in fact really good ideas? Young entrepreneur and best-selling business author Peter Sheahan's new book, Making It Happen: Turning Good Ideas Into Great Results addresses those very questions.
Categories: news-opinion
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Blog / News & Opinion
Curation Nation
By Porchlight
Author Steven Rosenbaum's new book, Curation Nation: How to Win in a World Where Consumers Are Creators, addresses the growing dilemma we all face - how to deal with the onslaught of information in our lives. Here's a Q&A with the author that reveals more about the book: It seems like almost overnight, the web has become a torrent of data. What changed?
Categories: news-opinion
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Blog / News & Opinion
Steve Farber at G5 Leadership
By Porchlight
Our friends at G5 Leadership are gearing up for their April 13th online event, this time featuring Steve Farber drawing from his recently released book, Greater Than Yourself: The Ultimate Lesson of True Leadership. The book helps those in leadership positions to focus on helping other people, raising them up to become leaders themselves, being more confident and accomplished in their roles. Here are some of the things you'll learn from this workshop: • Build an aspirational culture • Take risks that improve business performance • Create higher levels of trust among and with your team • Build leadership ability in others • Become a more authentic leader Click here to take part.
Categories: news-opinion
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Blog / News & Opinion
A new inBubbleWrap giveaway: The Social Animal
By Sally Haldorson
The Social Animal is, in part, a book about success--what really drives us toward the superficial accomplishments we tout, where ambition stems from--, but more so it looks at the human experience from numerous perspectives: sociological, neurological, philosophical, anecdotal. He ponders rich questions about how our character is built and evolves, why we remain our own deepest mystery. Brooks succeeds in winding many threads together into a tight braid of story, research, and reflection, with humor and insight.
Categories: news-opinion
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Blog / News & Opinion
Pre Commerce
By Porchlight
It may be no surprise to you that the internet has changed your business, but with the rise in social media, those changes will continue, and will reveal great opportunities for those who are paying attention. Bob Pearson, chief technology and media officer at WCG, has written a book called Pre-Commerce: How Companies and Customers Are Transforming Business Together, describing those changes and how leaders can apply the right knowledge to take advantage of the opportunities they bring. To further describe some of the ideas contained within the book, I sent Mr.
Categories: news-opinion
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Blog / New Releases
World Water Day and The Big Thirst
By Porchlight
Designated by the United Nations General Assembly in 1993, World Water Day is held annually on March 22. It's a day to focus attention on the importance of freshwater and sustainable management of water resources that grew out of the 1992 United Nations Conference on Environment and Development (UNCED) in Rio de Janeiro. With over half of the world's population now living in cities, this year's focus is understandably on water and urbanization, under the slogan "Water for cities: responding to the urban challenge.
Categories: new-releases
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Blog / News & Opinion
Tim Sanders at G5 Leadership
By Porchlight
Tim Sanders is blowing up our blog today! Having just posted my Q&A with him this morning, I'm now informed that our friends at G5 Leadership will feature Tim for their next event on April 28th. G5 is a great leadership training service that connects people with some of the most sought-after leadership speakers on the circuit.
Categories: news-opinion