Uncategorized Posts
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Blog / Jack Covert Selects
Jack Covert Selects - The Man Who Sold America
By Porchlight
The Man Who Sold America: The Amazing (But True! ) Story of Albert D. Lasker and the Creation of the Advertising Century by Jeffrey L.
Categories: jack-covert-selects
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Blog / Jack Covert Selects
Jack Covert Selects - Brains on Fire
By Porchlight
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Robbin Phillips, Greg Cordell, Geno Church & Spike Jones, Wiley, 224 pages, $24. 95, Hardcover, August 2010, ISBN 9780470614181 “Brains on Fire is not really a business book. It’s a love story …” Those are the opening lines to an incredible collection of stories and insights that is, in fact, both business book and love story.
Categories: jack-covert-selects
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Blog / News & Opinion
Keeping the 800-CEO-READ Meeting Minutes
By Porchlight
In summary: two rainbows, pay attention, talk and listen, always connect, find their pizza, play catch in the dark, and gin.
Categories: news-opinion
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Blog / Staff Picks
High Financier
Book Review by Porchlight
Niall Ferguson writes big books about really big topics—The War of the World: Twentieth-Century Conflict and the Descent of the West, The Ascent of Money: A Financial History of the World and The Cash Nexus: Economics and Politics from the Age of Warfare Through the Age of Welfare, 1700-2000, just to name a few. At first blush, his latest book, High Financier, seems different. It focuses on "The Lives and Time" of just one man, Siegmund Warburg.
Categories: staff-picks
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Blog / News & Opinion
The Financial Times & Goldman Sachs Business Book Award: The Longlist
By Porchlight
The longlist for The Financial Times and Goldman Sachs Business Book of the Year was announced this morning. And just as interesting as the list itself, which includes a novel this year, is the fact that Lloyd Blankfein is recusing himself as a judge. He is doing so because "a number of books on this year’s longlist address various aspects of the financial crisis," a crisis Blankfein was intimately involved in as CEO of Goldman Sachs.
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
Refining the Niche
By Porchlight
With all the recent talk about Barnes & Noble considering selling, and theories on the internet about Amazon buying them, interlaced with ongoing discussions about digital vs. physical, it all can make followers of the story a bit dizzy. Both companies have gigantic inventories (of ALL sorts of stuff), and that in itself is something for both of them to deal with.
Categories: news-opinion
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Blog / News & Opinion
ChangeThis: Issue 73
By Porchlight
What do Russia's leading poet of the pre-revolutionary symbolist school and the creator of the great hippie handbook Whole Earth Catalog have in common. Find out in the 73rd issue of ChangeThis! ◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊ The Internet as Social Movement by n+1 “From the first, and in no small part because of its fervent supporters, it has felt less like a technology and more like a social movement—like communism, like feminism, like rock and roll.
Categories: news-opinion
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Blog / ChangeThis
The Six Invaluable Factors
By Dave Crenshaw
"Every day the market you work in—regardless of the industry—asks 'Are you invaluable?' Did you answer the question satisfactorily today? Well done. Get ready to answer it again tomorrow. As the speed of innovation and information ever quickens, so does the need for you to have clear answers for this 'invaluable question.' It is no longer enough to simply have a job. It is no longer enough to simply advertise and attract customers to work with you. Loyalty to employees, to brands, to personalities and to media disappears the instant one's attention is switched to new, shinier options."
Categories: changethis
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Blog / ChangeThis
The Female Vision: Defining Women's Strategic Strengths
By Sally Helgesen, Julie Johnson
"We believe that what women see—what they notice and value and how they perceive the world in operation—is a greatly under-exploited resource in organizations. In this manifesto, we explore what the female vision is, what it has to offer, and why it matters—to women, to organizations and to the world. In this manifesto, we explore what the female vision is, what it has to offer, and why it matters—to women, to organizations and to the world."
Categories: changethis
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Blog / ChangeThis
How Time Pressures Shape Behavior (And Provide Clues to Solve Thorny Issues in Business, Health, and Society)
By Porchlight
"Determining the factors that drive decision-making, and applying such mindsets to complex problems enables innovators, program developers, and marketers to apply a new lens to understand how time shapes human behavior. This approach goes well beyond defining new product or service attributes. It offers a fresh mindset that demonstrates that human behavior is not just shaped by psychological wants and needs, but is also shaped by the situation. No matter whether you are a business, government entity, or non-profit organization, understanding the Time-onomic forces that shape behavior and define a situation provides clues to solve some of our most challenging issues in business, health, and society."
Categories: changethis