Uncategorized Posts
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Blog / News & Opinion
What you can learn from the Best Business Books
By Porchlight
Would you like the key ideas culled from the best business books of all time, available in a one hour call? Would you like the knowledge that comes from knowing more about those best business books? While knowledge is power, you are more successful when you can apply that knowledge in useful ways.
Categories: news-opinion
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Blog / Jack Covert Selects
Books for Understanding Social Media
By Porchlight
Everybody has been asking us what books they should read to understand social media. People are trying to make sense of this newly connected world. How does Facebook affect my business?
Categories: jack-covert-selects
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Blog / News & Opinion
Twitter Quotes From May
By Porchlight
Here are some of the nuggets we have been retweeting over the past month: @asimburney - Is it that hard to write business books without American sport metaphors? ? what the hell is a yardline?
Categories: news-opinion
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Blog / News & Opinion
How to deal with hard times from Jay Abraham
By Porchlight
Jay Abraham is a world class marketer and CEO of Abraham Group, and he has written a book. The Sticking Point Solution is perfectly positioned for our current economic times. Lately, Todd and I have been asked time and again about books that could apply to our economic situations.
Categories: news-opinion
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Blog / ChangeThis
Too Big to Live: Why Letting Banks Fail Is Actually Good For Real People
By Douglas Rushkoff
"The current economic crisis is less a function of poor decision-making by a few bonus-seeking executives than it is the embedded logic of a banking and currency system developed during the Renaissance for reasons that had little to do with promoting wealth and opportunity."
Categories: changethis
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Blog / ChangeThis
Being Strategic: The Antidote to Fear
By Erika Andersen
"The antidote to fear? Pull people out of their panic and self-protective impulses by first acknowledging the difficulties, then raising their eyes and hearts to a possibility of success. At that point you can take advantage of their newly available and hopeful energy to make that possibility a reality. This is the essence of what I call being strategic: doing a clear and accurate assessment of the current situation, then articulating the possibility of a successful future. And at that point, when you see clearly where you are and where you hope to go, staying strategic means making core directional choices ... about how to achieve that future you've envisioned."
Categories: changethis
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Blog / ChangeThis
A Mind for Selling: Brain Science Is Turning Management On Its Head
By Porchlight
"We don't have direct knowledge of the physical world; we only have knowledge of our ideas of it. This may seem like just an interesting curiosity until we realize that the world we know is not an objective record of the one that exists outside of us, but the version of it we create according to whatever else is going on in our minds at the time. We don't live in the world of atoms; we live in the world of ideas."
Categories: changethis
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Blog / ChangeThis
Trusting Google and Yahoo: Search Engines & Information Literacy
By Porchlight
We pride ourselves on thinking critically. But how do our critical thinking skills apply to what we find in our searches? Because the results seem to appear like magic, many of us tend to think of search results as being "unbiased." But in actual fact, there are many individuals and companies working hard every day to try to push their information to the top of the page in your Google search.
Categories: changethis
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Blog / ChangeThis
Corporate America's Big Problem: And How to Fix It for Good
By Porchlight
"Big business has a serious problem to solve: most people don't trust it. They haven't for over a decade, as evidenced by compelling research from firms including Roper, Forrester, Edelman and The Reputation Institute—not to mention the rise of a multi-billion dollar watchdog industry comprised of websites, books, magazines and feature films dedicated to depicting the modern corporation as today's most powerful and evil force."
Categories: changethis
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Blog / ChangeThis
Change Your Thinking > To Change Your Results!
By Tony Jeary
"If you think you can keep doing the things you've been doing and sustain past success, you are mistaken. America voted for change and it is going to get change. Much of it will radically transform the way American businesses function and compete. For example, it has suddenly become frowned upon (politically) for companies to have motivational meetings for employees and appreciation events for customers. New solutions to meet these needs are necessary. Business as usual is unrealistic in our current economic climate. Leaders must accept the fact that success is likely to become a moving target and their organizations must become faster, leaner and better equipped to compete and change quickly. To embrace speed as a strategic asset requires higher levels of clarity about the real needs and goals of the organization. Clarity means that the value and purpose of every effort must be evaluated and put to the test."
Categories: changethis