Uncategorized Posts
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Blog / News & Opinion
What's Twitter, you ask?
By Porchlight
My guess is that if you're following this blog, you know what Twitter is. You quite possibly have a Delicious account and you know the basics of podcasting. And you probably know someone who could use a primer to all these services.
Categories: news-opinion
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Blog / News & Opinion
Search Engine Marketing, Inc. by Mike Moran and Bill Hunt
By Porchlight
The following excerpt is taken from Chapter 16 of 2nd Ed. of Search Engine Marketing, Inc. by Mike Moran and Bill Hunt.
Categories: news-opinion
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Blog / News & Opinion
The 2008 800-CEO-READ Business Book Awards - New Perspectives Category
By Porchlight
The books on our 2008 shortlist for the New Perspectives Category are: Creating A World Without Poverty: Social Business and the Future of Capitalism by Muhammad Yunus with Karl Weber (PublicAffairs, January 2008) Yunus was awarded the Nobel Peace Prize in 2006 for his work in creating the Grameen Bank and evangelizing the use of micro-credit lending to alleviate poverty. He believes the next wave of possibility is social business: organizations whose purposes shift from generating profits to solving the problems of those in poverty. The Drunkard's Walk: How Randomness Rules Our Lives by Leonard Mlodinow (Pantheon, May 2008) The Drunkard's Walk is a wonderful addition to a growing category that Amazon recently called "Why We Act This Way.
Categories: news-opinion
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Blog / News & Opinion
2008 Finalists for 800-CEO-READ Business Book Awards
By Porchlight
Over the next week or so, we are going to post the category shortlists for this year's 800-CEO-READ Business Book Awards. This will give you all a flavor of what we saw as interesting and outstanding this year. The winners will be announced on Monday, December 15th.
Categories: news-opinion
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Blog / Jack Covert Selects
strategy + business Best Books of 2008
By Porchlight
Always anticipated, strategy + business has published their Best Business Books 2008. What makes this list special is that they assign each category to an expert in that field for review, and each reviewer delivers a lengthy and in depth essay on the books chosen. I've linked each category to it's reviewer's essay at the top of each section.
Categories: jack-covert-selects
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Blog / ChangeThis
Better Than Free
By Kevin Kelly
"The Internet is a copy machine. At its most foundational level, it copies every action, every character, and every thought we make while we ride upon it. In order to send a message from one corner of the internet to another, the protocols of communication demand that the whole message be copied along the way several times. [...] Yet the previous round of wealth in this economy was built on selling precious copies, so the free flow of free copies tends to undermine the established order. If reproductions of our best efforts are free, how can we keep going? To put it simply, how does one make money selling free copies? I have an answer. The simplest way I can put it is thus: When copies are super abundant, they become worthless. When copies are super abundant, stuff which can't be copied becomes scarce and valuable. When copies are free, you need to sell things which can not be copied. Well, what can't be copied?"
Categories: changethis
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Blog / ChangeThis
Smart Networking: End the Resistance, Prepare for Success and Get 24/7 Results Without the 24/7 Effort
By Porchlight
"Though it may be hard to grasp, networking is much easier than you think. Forget the myth that you need to be an extrovert to network well. You don't. Or that you must network nonstop. Absolutely not. Or that networking is all about working the room at a big event with a big fake grin plastered on your face. Far from it."
Categories: changethis
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Blog / ChangeThis
Here We Go Again: Leading in Tough Times
By Porchlight
"Have you been wishing for the good old days lately? Or at least to rewind the economic clock 12 months? Leading a company during a slowing economy has plenty of challenges: What should you change, stop or continue doing?"
Categories: changethis
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Blog / ChangeThis
Passion Manifesto
By Dr.Mani Sivasubramanian
"Words belie the force of emotions. A dictionary defines 'passion' as 'any powerful or compelling emotion or feeling' and 'a strong or extravagant fondness, enthusiasm, or desire for anything.' But anyone who has felt passion knows it is more. Much more."
Categories: changethis
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Blog / ChangeThis
To Criticize Is To Publicize
By Porchlight
"From Penny Arcade to high academia, numerous theories have been posited as to why being relatively anonymous is a breeding ground for 'flame wars' and 'trolls.' To combat the crap, tools like disemvowelers and community rating systems (as featured on Reddit and Digg)can help sift the 'good stuff' to the top. 'Good stuff' includes critiques which are worthwhile. And they are comparatively few and far between, as we'll see. Nevertheless, if you're the target of vicious attacks, you're going to feel it. Contrary to a popular, mistaken approach, I'm not going to tritely admonish you by saying 'don't take it personally.' Instead, here's a fresh path I'd like to take you on, and by the end of our journey, you'll have a revitalized outlook on how to make the best of bad words."
Categories: changethis