Uncategorized Posts
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Blog / News & Opinion
Attend the Tribes book launch!!!
By Porchlight
Yes, you heard us correctly. Seth Godin has 200 seats available to people who buy a 3 Pack of Tribes or a 10 Pack of Tribes. It's quite simple, just add either offer to your cart on our website and place your order.
Categories: news-opinion
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Blog / Jack Covert Selects
Jack Covert Selects - A Sense of Urgency
By Porchlight
A Sense of Urgency by John Kotter, Harvard Business School Press, 196 pages, $22. 00 Hardcover, 190 pages, September 2008, ISBN 9781422179710 In 1997, Harvard Business School Press released the best book on change that I have ever read, entitled Leading Change. Authored by Professor John Kotter, it is so good that Todd and I included it in our book, The 100 Best Business Books of All Time, due out in February of 2009.
Categories: jack-covert-selects
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Blog / Jack Covert Selects
Jack Covert Selects - The Breakthrough Imperative
By Porchlight
The Breakthrough Imperative: How the Best Managers Get Outstanding Results by Mark Gottfredson and Steve Schaubert, Collins, 367pages, $26. 95, Hardcover, March 2008, ISBN 9780061358142 Bain & Company have produced some of the best books coming out of consulting industry over the last decade. Chris Zook's trilogy--Profit from the Core, Beyond the Core, and Unstoppable--is a treatise on the benefits of strategic focus in any organization.
Categories: jack-covert-selects
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Blog / Jack Covert Selects
Jack Covert Selects - Africa Rising
By Porchlight
Africa Rising: How 900 Million African Consumers Offer More Than You Think by Vijay Mahajan, Wharton School Publishing, 288 pages, $29. 99, Hardcover, September 2008, ISBN 9780132339421 We tend to get an overly negative picture of Africa from its coverage in the press and on the silver screen, with stories focused on war, poverty, disease and corruption. This book awakens its reader to the great potential hidden by--and sometimes resulting from--the many challenges Africa faces, challenges innovative entrepreneurs are quietly addressing.
Categories: jack-covert-selects
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Blog / ChangeThis
How to Sell a Book (or Any New Idea) (step 1 is the hard part)
By Seth Godin
“Tribes grow when people recruit other people. That's how ideas spread as well. They don't do it for you, of course. They do it for each other. Leadership is the art of giving people a platform for spreading ideas that work.”
Categories: changethis
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Blog / ChangeThis
It All Starts With A Sense of Urgency
By John P. Kotter
In a turbulent era, when new competitors or political problems might emerge at any time, when technology is changing everything, both the business-as-usual behavior associated with complacency and the running-in-circles behavior associated with a false sense of urgency are increasingly dangerous. In bold contrast, a true sense of urgency is becoming immeasurably important. Real urgency is an essential asset that must be created, and re-created, and it can be.
Categories: changethis
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Blog / ChangeThis
10 Rules for Branding In a Post Branded World
By Jonathan Salem Baskin
We live in the twilight of a branded world born over 100 years ago. Most marketing remains blinded by the fading glare of its old, outdated promises. Yet there is a new approach to brands ahead of us, based upon a definition that is less about static image and imagined identity, and more about real-time interaction and actual involvement between company and consumer. This is your Manifesto for making branding work in a post-branded world.
Categories: changethis
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Blog / ChangeThis
The Age of Speed Manifesto
By Porchlight
In the following manifesto, we will explore our present relationship with speed and examine four behavior profiles that can help you determine if you (A) embrace speed and (B) harness the power of it. By the end, you just might discover that our 24/7, CrackBerry, more-faster-now world is not threatening to eat you alive, but rather, to set you free.
Categories: changethis
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Blog / ChangeThis
Social Capital Value Add: Value Based Management for the Networked Age
By Porchlight
"The marketing/communications mix is completely different than it was before 2004. Broadcast's monopoly on attention is dead. The symbolic brand, which has been the fastest growing source of corporate value for the last quarter century has reached its pinnacle. It is being absorbed and replaced by memetic brand. Technologies have evolved and mapped so tightly against the way humans transact, form relationships and create self-identity that it is time for business management to link the pioneering academic studies of social capital and social network analysis (SNA) to value based management and the priorities of marketers. The transition required is no less abrupt than that moment when the search of Dorothy, the Tin Man, Scarecrow and Lion reaches confrontation with the Great Oz faade and the curtain is pulled back to reveal a mere mortal. The corporation is at risk of being the 'humbug' caught shouting into the loudspeakers and pulling at the mechanistic levers of the past."
Categories: changethis
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Blog / ChangeThis
Presenting to Small Audiences: Turn Off the Projector!
By Andrew Abela
"The typical presentation to a small group today is designed just as if it were being made to a large group in a big auditorium. We follow the same advice in creating our slides, and then we turn on the portable projector and inflict slide after deadening slide on our audience—vintage Death by PowerPoint. Too much of this effort is wasted. There is ample research evidence that projecting lots of text and speaking at the same time is so distracting to your audience that it is less effective than projecting your slides and asking your audience to read them while you remain silent, or speaking with no slides at all!"
Categories: changethis