Uncategorized Posts
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Blog / News & Opinion
Rethinking Work: An Interview With Tom Hodgkinson
By Porchlight
Since 1993, Tom Hodgkinson is the editor and co-founder of The Idler, a biannual book-shaped magazine that discusses the virtues of loafing. He's also written two incredibly insightful books from his country home in the UK, How to Be Idle and The Freedom Manifesto. Using a wealth of historical knowledge and research, current political and economic thought, as well as personal practice, both books discuss ways that we can achieve more by doing less.
Categories: news-opinion
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Blog / Jack Covert Selects
Jack Covert Selects - Do the Right Thing
By Porchlight
Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits by James F. Parker, Wharton School Publishing, 288 pages, $22. 99, Hardcover, January 2008, ISBN 9780132343343 We've all heard the success stories of the small, short-haul, Texas airline that grew out of a loophole in federal legislation to become one of the most profitable airlines in history.
Categories: jack-covert-selects
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Blog / News & Opinion
Which Are You?
By Porchlight
"There are always two parties, the party of the past and the party of the future; the establishment and the movement.
Categories: news-opinion
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Blog / News & Opinion
Ask 8cr! - In the Books
By Porchlight
Ask 8cr! is a section of our blog used as a forum to address the kinds of issues and challenges people are having in the workplace. We take these issues and apply a business book we feel offers a viable solution.
Categories: news-opinion
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Blog / News & Opinion
Vote For the Best Business Books Of All Time
By Porchlight
Jack and I have been a little quiet on the blog lately. We are pushing to finish the manuscript for our book, which comes out next year. Our book will feature the 100 books everyone in business should read.
Categories: news-opinion
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Blog / News & Opinion
Remember When....
By Porchlight
So, it was snowing. Not just snowing, but really snowing. You know that snow when you were a kid where the piles were high and went almost to your hips and it was just GREAT?
Categories: news-opinion
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Blog / Jack Covert Selects
Jack Covert Selects - Stirring It Up
By Porchlight
Stirring it Up: How to Make Money and Save the World by Gary Hirshberg, Hyperion, 240 pages, $24. 95, Hardcover, January 2008, ISBN 9781401303440 When Gary Hirshberg started in business, he looked at the standard definition of efficiency in our economy and saw it as ultimately unsustainable. In Stirring It Up, he gives us a new standard to gauge efficiency that is both profitable and sustainable, inspired by his 25 years worth of experience applying this standard at Stonyfield Farm.
Categories: jack-covert-selects
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Blog / News & Opinion
Special Offers on Seth Godin Books
By Porchlight
For those you have been following the tour and to our loyal readers, here are a few offers: We are offering Meatball Sundae for 40% off. This will run through the weekend and close on Tuesday. If you buy 10 copies, we'll send along a Seth Godin Marketing Guru Action Figure.
Categories: news-opinion, the-company
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Blog / Jack Covert Selects
Other Reviews of Meatball Sundae
By Porchlight
Here is a list of reviews to give you an idea of what other have been saying about Meatball Sundae: Jack Covert Selects - "Meatball Sundae is a wake-up call for companies to get rid of old ideas. I was captivated by the examples Godin uses to explain how the trends work, why the new marketing tactics don't work for many companies and how they can use this knowledge to grow and change along with the trends. This is a must-read for anyone who thinks that, by default, they have to use new media to sell their products.
Categories: jack-covert-selects
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Blog / News & Opinion
Seth in Stereo
By Porchlight
We have a 30 minute podcast with Seth posted. We talk Google, Civil War books, and how all the cool stuff happens in marketing.
Categories: news-opinion