Uncategorized Posts
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Blog / ChangeThis
The Gobbledygook Manifesto
By David Meerman Scott
David M. Scott, the author of The New Rules of Marketing and PR, says it best in introducing his manifesto: "Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I'm gonna puke!" In every company description, on websites, in press releases, in corporate pamphlets, the same adjectives get used over and over until they are meaningless. Scott analyzed thousands of these offerings and presents a collection of the most over-used and under-meaningful phrases...and strategies for making the most of these communication opportunities.
Categories: changethis
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Blog / ChangeThis
The Eighth Self-Destructive Habit: When Companies Plateau Their People
By Jagdish Sheth
In writing his book, Self-Destructive Habits of Good Companies...and How to Break Them, Sheth found seven reasons behind why successful companies have such a short life span. After publishing, he felt that companies often committed yet another 8th offense: not enabling their people to rise to the top level of their talent. Instead, either companies employ too many people and don't have challenging work for all of them, or these companies bring in outsiders who fail to connect with the existing culture such as Fiorina and Fisher and Nardelli.
Categories: changethis
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Blog / ChangeThis
Bring Your Brand to Life: Harnessing the Power of Remarkable Corporate Video Stories
By Porchlight
Every company must tell their story. Thomas Clifford is a filmmaker, an expert on telling these stories through corporate videos. Say hello to emotionally engaging pieces of film that will spark conversation and energy through the ranks. In fact, he believes a good corporate video can change the world. Not in the market to make a corporate video? Really, Clifford's advice applies for any medium you choose through which to tell your company's story.
Categories: changethis
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Blog / ChangeThis
Dear Bosses
By Porchlight
Albin and Kamler create some of the freshest material found on the Internet. This letter to bosses says what we can't all say: we leave our jobs because you, dear boss, have not lived up to our standards, so how about a little effort from your end and we'll give a little more from ours. This is a great cathartic read, with some colorfully emotive language, that just may get you thinking about how you can make a change in your workplace to promote creativity whether you are boss or employee.
Categories: changethis
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Blog / News & Opinion
Five Business Book Classics - The Essay
By Porchlight
I wrote a piece for the July/August issue of Corporate Dealmaker. The magazine did eight pages on business books and their impact on the M&A industry. Here is my contribution where I discuss books that should be on every executive's reading list: And Don't Forget The Classics There are M&A books, and there are business books that should be required reading for every executive.
Categories: news-opinion
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Blog / News & Opinion
Excerpt from WATCH THIS, LISTEN UP, CLICK HERE
By Porchlight
Yesterday I posted a new excerpt on the Excerpts blog. It's from Chapter 1 of WATCH THIS, LISTEN UP, CLICK HERE by David Verklin and Bernice Kanner. "This means that we're exposed to an estimated 3,000 ads a day.
Categories: news-opinion
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Blog / News & Opinion
Excerpt from The Last Chance Millionaire
By Porchlight
The following is a brief excerpt from the book The Last Chance Millionaire by Douglass R. Andrew. The Pitcher of Water Versus the Empty Glass When I give seminars, this is the moment that I introduce the most memorable visual aids I have ever used.
Categories: news-opinion
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Blog / News & Opinion
links for 2007-08-07
By Porchlight
On-Ramps, Off-Ramps >> New York Times | Opening the On-Ramp for Women "Why is it," the task force asked, "that after decades of creating opportunities for women and proactively nurturing diversity, companies are still struggling with the challenge of retaining and advancing women?
Categories: news-opinion
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Blog / News & Opinion
800-CEO-READ's Long Tail of Interest
By Porchlight
I am fascinated by Chris Anderson's The Long Tail. These power law curves exist in so many facets of the world. We pulled data yesterday on our linking behavior to books on our site and.
Categories: news-opinion, the-company
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Blog / News & Opinion
Fall preview: Giving Notice by Freada Kapor Klein
By Porchlight
We've had a steady flow of advanced copies of fall books. I thought I would go through a few of them, this week, and give you a preview of what's coming. Below is part of a press release that accompanied the book Giving Notice: Why the Best and the Brightest Leave the Workplace and HOW YOU CAN HELP THEM STAY by Freada Kapor Klein, coming out in October.
Categories: news-opinion