Uncategorized Posts
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Blog / News & Opinion
Changing the world by learning to sell green products.
By Porchlight
MarketingProfs applies Levitt's marketing myopia to "green" businesses. When creating environmentally friendly products, businesses can easily fall into the marketing myopia trap; that of, focusing too much on the green benefits. It seems the majority of consumers won't go out of their way to buy a product simply because it's green.
Categories: news-opinion
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Blog / News & Opinion
TOC - Business Models that Guarantee Profitability in Publishing
By Porchlight
Bob Pritchett, CEO of Logos Bible Software, is talking about their direct to customer business model. They have 500,000 users and about 20% of those are returning customers. Their business involves developing electronic versions of religious texts from both acquiring rights for existing publishers and developing original content.
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
These are a few of our favorite things
By Porchlight
I thought it would be fun to take a cue from Ben and Jackie and ask the 800-CEO-READ crew to compile a list of our favorite things about Milwaukee. Wow, a very passionate discussion ensued -- don't worry about Milwaukeeans failing to supply an opinion. All in all, we came up with a great list.
Categories: news-opinion, the-company
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Blog / News & Opinion
Print on Demand Workshop from Day One
By Porchlight
There was a great session on Print on Demand yesterday. Here are some quick notes: Ingram's POD service, Lighting Source, shared these stats from their service: 500,000+ titles available 14,000,000 printed thus far 1. 3 million printed each month average print run - 1.
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
Take 'em to the beach.
By Porchlight
If you're looking for a paperback to peruse on the beach, BusinessWeek suggests: The Poker Face of Wall Street by Aaron Brown (due out late July) -- how gambling fits in with finance. The Disposable American: Layoffs and Their Consequences by Louis Uchitelle -- the ugly side of layoffs. Mr.
Categories: news-opinion
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Blog / News & Opinion
Flickr fun
By Porchlight
I finally got around to posting some pictures from our May event with Nikos Mourkogiannis, author of Purpose. You'll also find a few new pictures from around the office and from our trip to New York City for BEA. Here's a link to our Flickr page: http://www.
Categories: news-opinion, the-company
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Blog / News & Opinion
Reporting Live from O'Reilly Tools of Change Conference
By Porchlight
I got on a plane early this morning to head for California. I am attending O'Reilly Tools of Change Conference in San Jose. A bunch of folks are here to talk about the future of publishing.
Categories: news-opinion
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Blog / News & Opinion
Building a virtual team
By Porchlight
The WSJ published their Journal Report this weekend. The topic: Business Insights. Inside are book recommendations and articles on outsourcing, change, growth, strategic execution officers (SEOs), and something we're currently working on -- virtual teams -- 10 rules for making them work.
Categories: news-opinion
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Blog / News & Opinion
On glossy paper, no less!
By Porchlight
Jack and Todd were recently interviewed for an article in the Summer 2007 edition of Executive Living, a special publication of Milwaukee's Business Journal. The story is about current reading trends in corporate book clubs. What you can't see is the rest of us making faces at them behind the photographer.
Categories: news-opinion, the-company
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Blog / Jack Covert Selects
Jack Covert Selects - The Sushi Economy
By Porchlight
The Sushi Economy: Globalization and the Making of a Modern Delicacy by Sasha Issenberg, Gotham Books, 352 pages $26. 00 Hardcover, May 2007, ISBN 9781592402946 I admit that I'm not the most adventurous foodie, but I realized that I would have to try sushi a try for the first time when my 9-year-old granddaughter began eating sushi for lunch at school. I still haven't taken that first nibble of a spicy tuna roll, so you may wonder why I decided to take a bite out of Sasha Issenberg's The Sushi Economy.
Categories: jack-covert-selects