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Blog
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Blog / News & Opinion
Friday Links Returns!
By Porchlight
We're bringing back Friday Links, a blog feature that we haven't posted in some time. Basically, the wonderful folks here at 8cr compile some of their favorite stories throughout the week, and we post the links. Brilliant, eh?
Categories: news-opinion
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Blog / Jack Covert Selects
More Stuff For You.
By Porchlight
Earlier today, I talked with a publisher who offers free audio and ebook downloads with purchases of hardcover copies of the book. This mirrors the music industry where vinyl collectors receive free downloads with purchase of the record. Interesting move on that publisher's part.
Categories: jack-covert-selects
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Blog / Jack Covert Selects
Jack Covert Selects - Superfreakonomics
By Porchlight
Superfreakonomics: Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance by Steven D. Levitt & Stephen J. Dubner, William Morrow & Company, 288 pages, $29.
Categories: jack-covert-selects
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Blog / News & Opinion
Office Metamorphosis: A New Beginning
By Porchlight
800CEOREAD has been undergoing some big changes this year. . .
Categories: news-opinion
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Blog / News & Opinion
Staying busy
By Porchlight
"It is not enough to be busy; so are the ants. The question is: What are we busy about?
Categories: news-opinion
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Blog / News & Opinion
In Celebration of the Book
By Porchlight
Whatever your theory or opinion is of the future of books and digital content, the fact unarguably is that books have played, and will continue to play, a role in people's lives. As Bryce Milligan points out, there are many things, aesthetic and utilitarian, that can be done with a book that give people an experience (home insulation, anyone? ).
Categories: news-opinion
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Blog / News & Opinion
ChangeThis: Issue 64
By Porchlight
The 64th issue of ChangeThis has been published for all of you autodidactic business literature enthusiasts out there. Excerpts and links below. ::::: The Upstarts Are Here!
Categories: news-opinion
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Blog / ChangeThis
The Upstarts Are Here!: What Can You Possibly Learn from Entrepreneurs in Their Twenties? Plenty.
By Porchlight
"We're smack in the middle of 'perfect storm' conditions for young entrepreneurs, which means that if you haven't already noticed that the CEO down the road may look more comfortable at the local skate park than in a board room, you will soon. And if you have noticed the trend, you may be asking yourself who these young people are, why they seem to be starting companies at an accelerated rate, what kinds of companies they're starting, and if they're really so different from the young entrepreneurs of the past couple of decades. As it turns out, the entrepreneurs of Generation Y (those born between 1977 and the mid-nineties) are really quite extraordinary. So if you are tempted to dismiss business owners in their twenties as self-centered, arrogant dilettantes who approach the start-up process like a teen with a new video game, better think again. Humor me for a few minutes, and consider that you may even have a thing or two to learn from them."
Categories: changethis
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Blog / ChangeThis
Meaningful Digital Strategy: The Next Evolution of Marketing
By Bob Gilbreath
"Four years ago, I grew frustrated with the lack of brand investment in digital marketing and set out to understand the fundamental reasons why this promising new space was still only attracting a small sliver of marketers' multi-million-dollar budgets. I discovered that the issue was bigger than tiny click-thru rates and cautious organizations. Rather, there was a need for an entirely new way of approaching marketing strategy from the ground up. The interruptive, tell-and-sell model of slick ad copy and buying eyeballs by the thousands was already showing strain, and most digital advertising tactics were simply replicating this failing marketing model. I set out to discover an alternative path, starting with the handful of our clients that had put digital in the forefront of their strategy, and then broadening my vision to companies that seemed to be enjoying success with a completely different course. I found that these organizations had a common approach: People were choosing to engage with their marketing and they were using marketing itself to add value to their customers' lives.
Categories: changethis
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Blog / ChangeThis
Social Response Capitalism: Today and Tomorrow
By Bruce Piasecki
"I believe we need something no less than a new kind of leader. Most social commentators today, from Sarah Palin to Barack Obama, note that we need leaders we can trust, leaders who can compete on price, quality and social needs—from avian and swine flu, to new forms of energy, and better cars, computers and homes. We need to combine the best that MBAs get with what Masters of Public Administration know and get in their experiences of a lifetime. How is this possible? And where will they work? This essay explores what I mean by social response capitalism—sometime quite necessary but still missed by Fox News and the Heritage Foundation, as well as by most of the liberal leaning members of our thought establishment. Is this a new form of capitalism? Is it a deviant form of socialism? Or simply a new way to compete in a smaller more integrated and globalized world?"
Categories: changethis