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"All my life people have been laying down rules or telling me what I need to do in order to be successful. I choose not to play their game. From my years as a successful small businessman in printing, marketing, and business development in South Dakota, through my time as the CMO of a Fortune 100 company, and into my current work as a speaker, bestselling author, host of a national TV show, and creator of the C-Suite Network, people have asked me one question more than any other: 'Jeff, how did you do it?' My answer is: 'I think big and act bigger.'"