ChangeThis RSS
"Most digital transformations fail for two reasons: 1) their transformation strategy lacks clarity and 2) they don't choose the right processes for disciplined execution. In short, they fail at the where of digital transformation and the how.
The roots of the first part of the problem—the where—lie in the hyped-up, fuzzy interpretations of the term 'digital transformation.' Every new IT tool, from new communications software to the next release of an SAP upgrade, is called digital transformation. Technology providers use "herd marketing" techniques to move executives to urgent action. Strong board members, CEOs and executives understandably jump at the opportunity to lead change. This necessary and decisive push by them ironically leads to a 'Ready-Fire-Fire' approach instead of 'Ready-Aim-Fire.'
The roots of the second part of the problem—the how—lie in fundamental misunderstandings of the appropriate methodology. Typically, IT projects rely on process improvement methodologies. But what's needed is a genuinely transformational approach."
Continue reading