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"The majority of today's grandparents are from the baby boomer generation; they appear more youthful, vital and active than grandparents of previous generations. Grandparents are spending thousands on rock concerts, hundreds on hip jeans, stocking up on the best anti-aging formulas and scents, while amassing a shoe closet that Carrie Bradshaw would envy.
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Still, if you do an image search on grandparents in Google, look at what pops up! You will see photos of people 75+ in sedentary environments. Or cartoon caricatures of couples with gray buns, sagging bellies and boobs, and canes. This is far from the reality of the baby boom generation grandparents. In reality only 20% of grandparents are 75 and older. Stereotypes like this keep advertisers and their agencies from realizing the potential of the grandparent market as a viable target consumer."
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"Much has been written about the 'graying of America.' According to a recent CNBC.com article, nearly a third of America's workers are now over 50, and employees over age 65 outnumber teenage workers for the first time since 1948. We are an aging population with all of the implications that brings for our society: Greater demand for health care workers, more senior housing, etc. But what does this development mean for our successful leaders, many of whom are also aging and, in many cases, reluctantly approaching retirement? Every day, men and women who have achieved great things both personally and professionally and reached the very top of the ladder are being put out to pasture to rarely, if ever again, use the significant gifts and talents that helped them for the first 50 or so years of their lives. I would suggest that it doesn't have to be that way. In fact, I would posit that the next part of their lives could cement their legacy and in many ways be their most important years with perhaps their greatest contribution."
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"All my life people have been laying down rules or telling me what I need to do in order to be successful. I choose not to play their game. From my years as a successful small businessman in printing, marketing, and business development in South Dakota, through my time as the CMO of a Fortune 100 company, and into my current work as a speaker, bestselling author, host of a national TV show, and creator of the C-Suite Network, people have asked me one question more than any other: 'Jeff, how did you do it?' My answer is: 'I think big and act bigger.'"
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"Someone is sabotaging your organization. Not deliberately. But that doesn't matter. The damage that this person is causing is just as bad, and maybe even worse, than it would be if he or she planned it. Day by day, operating under the radar, this person is undermining the work of your company. In effect, he or she is putting sand in your machine. And if you don't identify and redirect that person's destructive behavior (and eliminate its cause), your company's gears may suddenly grind to a halt."
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"They say that if we have more followers in our online, social media world, then we will be deemed more important. They say that the more people you know via Facebook, Twitter, Instagram, and the others, then the more influence you and I will have. They say that if we would connect more then we will be more connected.
I say they are wrong.
Who 'they' are is one issue. What 'they' say is another.
Here is the most important fact: Social media doesn't create social intelligence. In fact, the more socially connected we are virtually online, the greater the risk of creating social dysfunction in our actual lives."
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