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"In business and in life, the game is usually won by those who can consistently execute a well-thought-out strategy. In other words, winners stick with it—they practice adherence. Adherence is the ability to consistently execute. Not coincidentally, the word 'adherence' appears to have originated in the 1500s from the French word 'adherer,' which means 'to stick to.' Adherence is the critical link between strategy (knowing) and results (doing). Therefore, it is the solution to the knowing-doing gap. Winning requires adherence because successful execution of your plan is not a one-time event but rather steady progress over an extended period of time. [...]
Achieving adherence is simple but not necessarily easy. It takes skill and creativity to continually nurture focus, competence, and passion with your team. This is why we call it the art of adherence."
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"Any company can market and promote that they are experts at cuddling customers, but very few ever get the formula for execution right.
A big reason is that most organizations never bother to put all of the essential building blocks in place to create a customer-centric culture. They like to talk the talk, but don't walk the walk.
They also forget that before your employees will ever take good care of your customers, you have to first take great care of them."
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"Where other businesses don't seem to have their priorities straight, pop star Lady Gaga understands that focusing on current customers is the key to building long-term, sustainable audience loyalty. With 23 million albums sold, five Grammy awards and Forbes' distinction as one of the world's most powerful celebrities, Gaga is one of the most well-known pop artists in the world. While known as much for her voice as for her over-the-top wardrobe, few recognize Gaga for her stunning business acumen, which has earned her legions of loyal fans worldwide.
Lady Gaga didn't become the success she is today based solely on her talent. She did so by engendering immense loyalty from her fans—not just through her music—but also through her message and the community she has built around that message. Gaga's overarching philosophy focuses on her core advocates: the superfans called Little Monsters. These advocates become evangelists who bring in new customers on their own."
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"I believe that among all of the things that a leader does, one of the most important ones is to set "boundaries." Basically, a "boundary" is a property line. It defines what will exist on a property and what will not. The property line around your home is like that....it defines where your property begins and ends, and you are in charge of exactly what will happen on that property. And, to our point here, within your business or organization.
Leaders must establish some key boundaries in some very key areas if they want to get results. And, thanks to brain research, we now can scientifically get a peek into why the leaders who do establish these kinds of boundaries get the results that they get."
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"Waiting for a mentor to appear like a deus ex machina is a loser's game. Some people luck out, but most don't. This manifesto is about how to make your own luck—how to proactively identify the people you want in your life as mentors, cultivate real relationships, and look beyond the obvious. (Some of the most powerful lessons come from the least likely people.)"
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