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When you feel the tension building in that space between your shoulder blades, or you lay in bed at night unable to stop that film replaying all the days stresses, use Peter Albert's techniques for handling all life's difficulties.
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In this hard-charging manifesto, Tom Ehrenfeld directs our
attention to Bill Swanson's act of plagiarism and asserts that by letting Swanson get by with a slap on the wrist is like letting the Enron folks off with a small fine and a few hours of community service.
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Most cliches find their origin in truth, and "less is more" is one that rings true whether we are discussing a new marketing piece swimming with text and graphics or an ice cream sundae swimming in, well, just never add a dollop of strawberry sauce over the chocolate, caramel and those multi-colored jimmies. Dan Ward succinctly shows us that increased complexity does not inherently equal increased goodness and instructs us on how to walk that fine line while still innovating.
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Groceries ordered online and delivered to your home? Sure. Plan an entire trip to the other side of the world with just a few clicks of your mouse? Certainly. Assisted by digital and technological advancements, we can choose to live life on the fast track. But at what cost? Michael Chaffin observes that such transactions have lost all the remarkability that used to come with great customer service. The key to reigniting passion and excellence, he says, is to hire great people and get out of their way!
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Who knows the most about a product? The creator or the user? Take, for example, surfboards. There is a whole population of surfers whose everyday focus is to maximize their experience in taking a wave. The best experience is found using the best board. Thus, the experts are the users. Von Hippel shows us that across many industries, information technology especially, users are the best minds to influence change and advancement. User innovation benefits all and in his manifesto, Von Hippel shows us why.
This manifesto has been adapted from the first chapter of Democratizing Innovation.
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