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There are two new excerpts up on that blog devoted to them. The first is from What's Stopping You: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business by Duane Ireland and Bruce R. Barringer, and shares three insights into why starting a business is not as expensive as you think.
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It's day two of Aaron and Bryn's, authors of How the Wise Decide, joining us to share the problems, lessons and solutions garnered from their interviews with 21 leaders. Today, they're talking aboutDermony Dunphy, the former CEO of Sealed Air.
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Dermot Dunphy, Part I
Most companies today have vision statements, idealistic slogans intended to guide their management and employees.
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The excerpt below is from Allen Adamson's BrandDigital: Simple Ways Top Brands Succeed in the Digital World. It is excerpted from Chapter 10, "Start with a Simple Idea. "
Allen certainly believes in branding simplicity.
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This blog post comes from the authors of How the Wise Decide. To read part I, click here. Here's part II:
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Dermot Dunphy, Part II
Formulating a vision is one thing, executing it quite another.
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This blog post comes from the authors of How the Wise Decide. To read part I, click here and part II. Here's part III:
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Dermot Dunphy, Part III
The real challenge confronting Dermot Dunphy as he pursued his vision for Sealed Ait was how to keep the technological edge that allowed Sealed Air to charge premium prices.
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