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The following excerpt is from the first chapter of Mind Capture: How You Can Stand Out in the Age of Advertising Deficit Disorder by Tony Rubleski. This is Tony's second book on "Mind Capture" and it's received a glowing endorsement from marketing guru Jeffrey Gitomer (who even agreed to write the book's forward) writing "If you can capture their mind, you can capture their wallet. Capture this book, and both will be yours.
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Here are some titles available now in Spanish. If ordering these books, or any titles in another language, take care to note that availability of these books can change without notice due to publishing need, copyrights, popularity, etc.
Menos es Mas: It's All Too Much by Peter Walsh - Veteran "organizational consultant" TV show host and author Walsh (How to Organize 'Just About' Everything) has more ideas in his latest book on clutter management then the spare closet has junk, and, even better, it's organized, in depth and entirely user-friendly!
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Beginning tomorrow, and running through August 4th, Farrar, Straus and Giroux and Macmillan Audio will be offering the audio edition of Thomas Friedman's The World is Flat for free. Listeners will receive the audiobook in three easy-to-download sections, and soon after that, as an added bonus, will also receive an exclusive prepublication audio excerpt of Friedman's Hot, Flat and Crowded: Why We Need a Green Revolution and How It Can Renew America. The book itself will be released by Farrar, Straus and Giroux on September 8th.
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On Tuesday, I had the opportunity to interview Jeff Howe on his book Crowdsourcing. We talked about what crowdsourcing is. Essentially, it means harnessing the power of an undefined crowd to do work.
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The Small Business Boomers blog is running a contest, and all you have to do to enter is leave a comment. Here's the deal. If you leave a comment recommending a business book you think would be valuable to baby boomers starting a business, you will automatically be entered to win two books: The E-Myth Revisited by Michael Gerber and The Warren Buffett Way by Robert G.
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