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The other day I had an interesting conversation with the two Brafman brothers -- Ori and Rom -- who wrote Sway: The Irresistible Pull of Irrational Behavior. Turns out we shouldn't always trust our gut instinct. I just posted the podcast if you'd like to learn why that's true.
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This week, Ori and Rom Brafman joined us to talk about their book Sway: The Irresistible Pull of Irrational Behavior.
The two are brothers; Ori adds the business perspective and Rom, the psychologist perspective. Together they sought to answer the question, why do rational people act irrationally?
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Since posting the book review roundup, some of the August issues of big business magazines have started tricking in. Two of them--Forbes and BusinessWeek--have wisely devoted full pages to a really outstanding book, with Forbes having an original article from the author.
The book is The Gridlock Economy: How Too Much Ownership Wrecks Markets, Stops Innovation, and Costs Lives and the author is Michael Heller.
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We've posted a new excerpt, this one from Tony Rubleski's second "Mind Capture" book. The book has received praise and endorsements from a long list of authors and marketing professionals, and sales guru Jeffrey Gitomer thought highly enough of it that he provided the introduction in the book. He writes:
Everyone is seeking to get their message read--and everyone is wrong.
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To go along with Kate's post on biking to work, check out what one book store is doing to reduce its ecological footprint: From Shelf Awareness, the book world's daily e-newsletter:
Cool Idea of the Day: The Bicycle as Bookstore Sideline
Monkey See, Monkey Read, Northfield, Minn. , which opened two years ago (Shelf Awareness, February 22, 2007), is now selling the Kona Africabike 2. 0 in the store and online.
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