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When the Sales Bible first came out from William Morrow in the 1994, it got a slow start. I was selling it with some success in the bookstore and Jeffrey Gitomer called to see what I was doing. I told him it was nothing in particular, just that I had found it very helpful and was suggesting it to many of our customers.
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A book that's seen a lot of press and hit the bestseller lists this year is Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely. Paul Dunay over at MarketingProfs had a chance to interview Dan. You can listen to that interview here.
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The Wall Street Journal yesterday had a major feature titled "New Breed of Business Gurus Rises. " The article provides a ranking of the thought leaders in business today. The ranking system is based on the 2003 book What's the Big Idea?
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Here are our TOP 10 business books that people across the world are reading:
1) Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne - Malaysia
2) Fire Them Up! by Carmine Gall - Norway
3) One Billion Customers by James McGregor - Switzerland
4) It's Not About the Coffee by Howard Behar - Canada
5) Citizen Marketers by Ben McConnell and Jackie Huba - United Kingdom
6) Rules to Break and Laws to Follow by Don Peppers and Martha Rogers, PhD - Singapore
7) Leadership from the Inside Out by Kevin Cashman - The Netherlands
8) Who's Your City?
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A look at investing in the 21st century from Howard J. Ruff. An excerpt on where Ruff thinks our economy is going and what will be valuable.
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