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Daniel at Pit Bulls and Labradors is wondering out loud about "certain books that are not at all about public relations, business, management or marketing per se [and] can offer insights into how we can do our jobs better. "
I added my thoughts. Jump over and add yours.
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Thanks to our friend Steve Little, author of The 7 Irrefutable Rules of Small Business Growth and the recently published The Milkshake Moment, for offering us this essay to post on our blog. I encourage you to check out the book; the story below illustrates the great insights to be found in The Milkshake Moment. (And it'll definitely make you crave a milkshake!
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Each year, in late May or early June, thousands of authors, booksellers and publishers convene for the annual BookExpo America. This year BEA is in Los Angeles. It's quite a sight.
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On one of my recent pilgrimages to New York City, I re-discovered the art of tourism and decided to visit places I have not been to in a while. One of these was the United Nations. Upon entering the perimeters after the extensive security screening, you cannot help but be in awe over the countless number of conference rooms, offices, and works of art that the many countries have donated.
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In 1994, Jim Collins co-authored the landmark title Built to Last followed by Good to Great in 2001. This month's special edition of Fortune magazine features a piece by Collins.
A technology pundit told Collins that, "'We live in an era when nothing can be built to last.
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