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The Black Swan >> New York Times | Possibly Maybe
It concerns the occurrence of the improbable, the power of rare events and the author’s lament that “in spite of the empirical record we continue to project into the future as if we were good at it.
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The following is an excerpt from Chapter 11 of The New Language of Business: SOA and Web 2. 0 by Sandy Carter. In this book, Carter shows how, by levering SOA (service-oriented architecture), Web 2.
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This week is National Small Business Week. We are going to highlight some books for those out there is the small business world and those who want to be.
I figured we should start with the definition of a small business.
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Damage Control >> Time Magazine | The Crisis Doctors
These tough critics are the "trauma surgeons of public relations," as Dezenhall puts it--the people whom companies call in when lawsuits, recalls, boycotts, federal investigations or just plain bad luck hits.
(tags: businessbooks public_relations)
How To Read A Business Book by Adrian Madansky -- The University of Chicago Magazine: February 2001
All these books assert "truths" about different aspects of business. .
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Yesterday the WSJ ran a snippet on an article in The MIT Sloan School of Management's business journal. The article explains that often times businesses focus on price and demographics rather than how the customer actually uses the product.
To drive their point home, they quoted Peter Drucker who once said, "the customer rarely buys what the business thinks it sells him.
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