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Bookselling, as a cultural and community-building practice, has been around a long time. Even hubs where people gathered around books, absorbed in their presence and engaged with other readers, is nothing new. The Alexandrian Library, founded in 300 BC in Egypt, encouraged the procurement of books, both from sellers and consumers alike.
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Last month, Martha Rogers was in town for our private LeaveSmarter event, sponsored by BMO Harris and Whyte Hirschboek Dudek. Martha delivered a powerful hour-long talk focusing on the benefits of putting the customer at the center of your business.
As Martha puts it, ".
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The Advantage is a smart, quiet book. The valedictorian of the business book class of 2012 whose extracurricular is the chess club rather than debate or pep. The title and cover are straightforward.
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In anticipation of announcing the winner of the 2012 800-CEO-READ Business Book of the Year tomorrow, here's a recap of the category winners. Click on the links below to read more about these top books of 2012.
Which book is *your* pick for the top book of the year?
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If you have a book in the same category as Dan Pink, it's going to be hard to beat him. And, although this year's Marketing & Sales category was extremely competitive, nobody did. Pink's To Sell is Human: The Surprising Truth about Moving Others from Riverhead Books takes the prize.
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