News & Opinion – Tagged "Publishing Industry"– Page 21 – Porchlight Book Company

Jun 09, 2008

A reply to Seth from a publisher: "No. We don't own the trees."

by Porchlight Author

Seth recently critiqued newspapers and book publishers' focus on paper as the vehicle to spread information. If you think your job is to keep the printers busy, then you see the world differently. You focus on per issue sales, you worry about people sharing a paper (!

Jun 03, 2008

PR Fairy Tales - Inc. magazine article

by Porchlight Author

In the current issue of Inc. Magazine you'll find a short article on companies using children's books (or similar formats) to pitch their messages. PR Fairy Tales: Pitches Disguised as Children's Books Entrepreneurs have a habit of describing their companies in David-and-Goliath terms.

May 14, 2008

A Book Publisher's Manifesto

by Porchlight Author

For all of you interested in what the future of publishing will look like, Sara Lloyd has begun posting her essay on the topic over at the digitalist (the digital team at Pan Macmillan's blog). Because of it's length, she's posting it in six parts. Today's installment was part two.

May 02, 2008

BookExpo America

by Porchlight Author

Each year, in late May or early June, thousands of authors, booksellers and publishers convene for the annual BookExpo America. This year BEA is in Los Angeles. It's quite a sight.

Mar 21, 2008

"The Modern Era's Second Worst Promulgator of Intelligence Reduction"

by Porchlight Author

The following is my letter to the editors of Fast Company Magazine on Elizabeth Spiers recent column in their publication. You can read Spiers column here. Kate wrote about it earlier in the week, and I couldn't let it pass either.