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I was looking through my new issue of Paste Magazine. Paste covers the indie scene, writing mostly about music, but more recently expanding into movies and books.
It was an ad from music label Saddle Creek that made me chuckle:
SADDLE CREEK NEW MUSIC
FULLY BACKWARD COMPATIBLE WITH
YOUR EXISTING MUSIC COLLECTION.
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Would you keep your nicely designed business card for yourself? No, probably not. Your goal is to get it eyeballed as much as possible.
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The information technology department at 800ceoread compiled sales reports today. Scott, our chief analyst, brought to my attention some weird coincidences in our year-end sales report. He noticed as you looked down a list of our best selling books that pairs of titles seemed to go together.
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