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links for 2007-06-12 by 800-CEO-READ Unstoppable >> BusinessWeek | Know When To Shift Gears "What more could the man possibly have to say about exploiting your main assets? Quite a lot, it turns out. .
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Welcome to a day of blogging with James Andrew, co-author of Payback: Reaping the Rewards of Innovation! Glad to Be Here… and Thanks to Jack and Todd First off, I want to thank Jack and Todd for inviting me to the blog-fest here at 800-CEO-Read. I spend my days taking a hard look at innovation – my Boston Consulting Group colleague Hal Sirkin and I wrote Payback: Reaping the Rewards of Innovation to blow up innovation myths and help leaders innovate in ways that really drive their business.
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(from James Andrew, author of Payback) Payback is the result of a simple insight – we saw that innovation matters to leaders, and we saw that it isn’t working. It isn’t working because leaders don’t recognize innovation for what it is – the process of transforming knowledge into profitable growth. They romanticize it, fall in love with ideas, and think that the critical test of innovation is whether they’re generating enough of “big” ideas.
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(from James Andrew, author of Payback) Successful innovators manage the process – but that’s not all they do. Companies that are best at innovation are the ones that organize to support it. That can mean many things.
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