Sally Haldorson’s mission as Porchlight’s Managing Director is to make Porchlight a great place to work for employees, and a consistently high-performing service organization for everyone in or orbiting the publishing industry. After 25 years working in book retail, she has developed a penchant for business strategy, both as a socio-economic force and a literary genre. Happy to put her English and Creative Writing degrees to work, she helped craft three editions of The 100 Best Business Books of All Time, and she reads, writes, and reviews for the company’s marketing team. Sally lives north of Milwaukee with her husband, son, and dog, and, in her spare time, rather doggedly works to perfect her writing skills and her tennis game, unsure which is the more Sisyphean endeavor.