Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

By Jay Conrad Levinson
Paperback
Regular price$16.99
/
Shipping calculated at checkout.
Non-returnable discount pricing
NATIONAL BESTSELLER

The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.

Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible--and the book every small-business owner should have on his or her shelf.

Details

Publish date May 01, 2007
Publisher Harper Business
Format Paperback
Pages 384
ISBN 9780618785919
0618785914

New Releases View all

April 1, 2025
April 1, 2025
March 25, 2025
March 25, 2025
March 18, 2025
March 18, 2025